Aujan Industries announces aim to become Region’s first ‘Beverage Powerhouse’ at Gulfood
Middle East’s largest privately-owned drinks company embarks on ambitious global expansion plan
- Gulfood provides great opportunity for new business with suppliers and distributors
Dubai, UAE, 27th February 2011: Aujan Industries - the largest privately-owned beverages firm in the Middle East and manufacturers of the popular beverage brands Rani, Vimto, and Barbican - today announced its ambition to become the region’s first ‘Beverage Powerhouse’. The statement was made by the company’s President and CEO Kadir Gunduz on the opening day of Gulfood 2011, the region’s biggest food exhibition, held in Dubai.
Speaking from the 110 square metre Aujan Industries stand, one of the largest at the event, Gunduz commented: “Aujan Industries was established in 1905 and has maintained strong growth over a long period - to the point that the group is on target to reach a landmark US$1billion in total sales next year. From a family business with humble beginnings, our brands now account for up to 90 per cent of market share in their segments.
“2011 will be a year of transformation and acceleration for the group; transformation in terms of our business structure as we build scale in new priority markets such as Syria, Egypt, Iran, India and Malaysia; and acceleration in terms of our expansion. We require an accelerated growth, as competition in all our markets is increasing every day. Accelerated growth will enable us to gain a better competitive position. I am confident that as we continue to gain momentum, continue to adapt our business to ever changing market dynamics and continue to deliver results, Aujan will become the region’s first international beverage powerhouse,” Gunduz added.
Gunduz sees the Gulfood exhibition as a further opportunity for the company to grow and reach untapped markets. “Gulfood is a huge opportunity to meet with the region’s leading suppliers and distributors. We are aggressively pursuing new markets, so we are also seeking to broker new deals and take advantage of numerous potential opportunities over the next few days of the exhibition.”
Visitors to Gulfood can find Aujan Industries at stand F2-10 (Hall 2), where Senior Aujan Executives are attending include President and CEO Kadir Gunduz, Vice President Strategy and Business Development, Meshal Alkadeeb and Head of Brands, Ahmed Shaboury.
Overall, the team at Aujan Industries is aiming at sustaining +20 per cent compound annual growth rate (CAGR) that the team has consistently delivered over the past five years. To meet the target, Aujan Industries is undertaking an aggressive strategy of global expansion and further gains in market share across the Middle East, North Africa and South Asia region (MENASA), with a focus on emerging markets. The Middle East’s number one juice brand, Rani, leads brand sales, with increases of 23 per cent value year-on-year. Aujan’s Vimto cordial sold 29 million bottles in the GCC in 2010, and currently accounts for more than 90 per cent of the regional cordial market. The company’s Barbican brand also grew in terms of footprint and product range with the latest introduction of the brand in the Iranian and Egyptian markets, and the addition of the cans range to its portfolio.
A new plant is planned for 2013 to handle increased consumer demand for its products in addition to the investment of more than 100 million Euros to expand capacity and modernize infrastructure at Aujan’s current plants in Dubai, Tehran and Dammam. The new initiatives are projected to increase output capacity by as much as 40 per cent.
About Aujan Industries
Aujan Industries – established in 1905 – is the largest, privately-owned, independent soft drink company in the Middle East. Operating in more than 50 countries, the company has more than 2,500 employees, a turnover of over US$800 million, and is ranked among the top 100 companies in the Kingdom of Saudi Arabia. Aujan Industries’ well-established own brands include Rani, Barbican, and Vimto.