Azur Spa rebrands to RE Salons and Spas, with ambitious roll-out plan and exciting new investment partnership
10 new outlets to launch in prime locations across the UAE
Dubai, UAE; November 25, 2015
Dubai’s award-winning wellness brand, Azur Spa, has undergone a strategic rebrand to become RE- Salons and Spas. The new brand identity reflects RE's holistic approach to beauty and wellness, and signals the start of the company’s expansion plans. As part of the new direction, Azur Spa founder and owner Rana El-Eid has signed a partnership deal with Luminar Investment LTD, a UAE-based business group. This new alliance aims to harness the buoyant beauty and spa sector to create further opportunity for growth through additional UAE outlets, accelerated entry into new markets and the development of new products and services within the RE brand.
As part of the planned growth strategy for RE, El-Eid has announced the launch of 10 new outlets across the UAE in the near future. Starting with a new spa and salon space recently launched at Dubai’s Sunset Mall, the expansion plans include a premium flagship outlet for the growing brand. “Our recent rebranding exercise reflects the new, more dynamic direction we are taking with the company," says El-Eid. "This partnership will allow us to focus even more energy on continually honing our services and product line and expanding our reach, and builds upon the reputation for great quality, attention to detail and superior customer service that we developed as Azur Spa.”
Founded in Dubai in 2010, Azur Spa built a loyal customer base through its main location in International City, and through ‘Azur Spa on Wheelz’, a mobile spa and salon service which takes the salon experience to clients’ own homes. Since launching, the company has witnessed a massive 242% growth in revenues across its core Dubai market, thanks to its focus on high quality services and product lines, combined with the latest treatments and methodology from the beauty industry. Through the new partnership with Luminar, El-Eid aims to grow RE into one of the region’s largest spa and salon concepts. The collaboration will also facilitate the growth and development of the brand’s in-home spa service, an essential part of the brand’s core business model.
The philosophy behind the RE brand reinvents the salon and spa experience by offering an integrated approach to customers’ wellbeing needs. "In essence, our mission is to simplify our customers’ lives through reliable and affordable spa and beauty treatments," El-Eid says. "This new investment will enable us to offer our clients a truly holistic spa experience.”
The news comes during an exciting time for the beauty, spa and wellness industry, particularly when combined with the UAE’s own rapid growth and stabilizing economy. According to a recent report from The Global Wellness Institute (GWI), the MENA region is the world’s second fastest growing market for spas. As the spa and wellness industry flourishes, Luminar Investment LTD’s vision is to share rich reserves of experience and resources with RE- Salons and Spas and support its journey in taking leadership of this segment. Luminar Investment LTD believe that unique blend of knowledge and expertise will lead to a fruitful relationship, and aim to groom this homegrown brand into a regional household name.
About Partner & Chief Wellness Advocate Rana El-Eid
Rana El-Eid’s journey as an entrepreneur began in 1996. Since then, she has founded three companies: RED Design, Café Céramique and RE- Salons and Spas (formerly known as Azur Spa). Owing her success to the fact that each of her business ventures offered a truly unique and value-added service, the entrepreneur also credits her success to her uncanny ability put together an ambitious and persistent team, which helps her aspirations come to life and intrinsically increases her companies’ value. Awarded the ‘Most Innovative Woman Entrepreneur Award’, her initial business venture, the award-winning Café Céramique, now enjoys regional acclaim as a successful franchise, having launched five branches in the GCC since it was founded in 2002. El-Eid’s ultimate ambition is to combine her entrepreneurship with philanthropy, to improve communities and empower women across the region.
About Luminar Investment LTD
An established business group with diversified interests across the UAE, Luminar Investment believes in fuelling the burgeoning inspirations of those who dare to dream, and being the partner of choice for planting and nurturing blooming businesses. The company is engaged in building results-oriented organizations by offering access to the right resources, meticulous planning and impeccable implementation. Through its partnership with RE Salons & Spas, Luminar Investments envisions tapping into the opportunities arising from the flourishing wellness sector and offering modern-day consumers an innovative choice of healthcare services.