Bahrain City Centre donates BD 5,700 for Think Pink Bahrain
Mall’s 3km Walkathon, Silent Auction and Pink Ribbon Sales during month of October raises funds for breast cancer awarness and research
Manama, Bahrain 30 November 2011; In support of International Breast Cancer Awareness Month, an annual and globally celebrated campaign, Bahrain City Centre has donated BD 5,700 to Think Pink Bahrain, a local orgaisation dedicated to awarness and research of the widespread disease. During the month of October, Bahrain City Centre hosted ‘Fall for Fashion’ – a three-week fashion campaign underscored with a charitable cause. Funds raised were facilitied through various events which included a 3km ‘Kick Up Your Heels’ Walkathon, a Silent Auction and Pink Ribbon sales in-mall.
From left: Jules Sprakel, Founder of Think Pink Bahrain and Lori Cunningham, Marketing Manager for Bahrain City Centre
The ‘Kick up your heels’ Walkathon attracted over 270 energetic walkers – including residents, mall management, City Walkers and Fitness First instructors – who walked 3km of the mall, raising a grand total of BD 3,800 in pledges. An additional BD 1,900 was also raised thanks to the success of the mall’s Pink Ribbon sales and Silent Action hosted at the wrap-up, VIP Fall for Fashion event.
“We are extremely grateful to the community and our valued shoppers for making our Fall for Fashion charity initiative such a great success,” said Ray Scott, Asset Director for Bahrain City Centre. “We’re pleased to have supported Think Pink Bahrain in their fight for breast cancer awareness and research, and we hope our donation makes a meaningful impact to this worthwhile cause. Given the positive feedback and popularity of our ‘Kick up your heels’ Walkathon, Bahrain City Centre will make this an annual event as part of our ongoing commitment to supporting local charitable causes.”
About Bahrain City Centre
Bahrain City Centre is part of the City Centre family across the region and has been developed and managed by Majid Al Futtaim Properties, a subsidiary of the Majid Al Futtaim Group. It is the largest shopping, leisure & entertainment complex in Bahrain. Strategically located on Sheikh Khalifa Bin Salman Highway in the heart of Manama, Bahrain City Centre offers a world-class retail experience with 340 exclusive brands and retailers spread over 150,000 square metres; a 15,000 square metre indoor/outdoor Wahooo! waterpark, the largest in the region; a family entertainment centre for children and young adults, Magic Planet; a 20-screen Cineco Cinema; over 60 F&B outlets and the Kempinski Grand & Ixir Hotel Bahrain City Centre.
Majid Al Futtaim Properties
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
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