Baker & Spice in Association with Emaar Malls Group Launches THE FARMERS’ MARKET ON THE TERRACE At Dubai Marina Promenade
Every Saturday 09.00 – 15.00 from 10 March 2012
Baker & Spice, in association with Emaar Malls Group, is launching THE FARMERS’ MARKET ON THE TERRACE every Saturday at Dubai Marina Promenade from Saturday 10 March 2012.
Yael Mejia of Baker & Spice Dubai and the key instigator of the THE FARMERS’ MARKET ON THE TERRACE, said, “Following hot on the heels of our latest Baker & Spice shop and café at Dubai Marina Promenade, we are delighted to announce a new branch for the THE FARMERS’ MARKET ON THE TERRACE for the Dubai Marina community and surrounding neighbourhoods.
The market will feature all the attributes to which regular visitors to the Souk Al Bahar FARMERS’ MARKET ON THE TERRACE are accustomed: farmers selling just picked produce at fantastic prices. There will also be farm animals to introduce to the children, as well as fresh squeezed organic sugar cane to drink.
On 10 March, the farms involved will include:
· Abu Dhabi Organic Farm
· Dar Al Fateh from Al Ain
· Bukhaled Organic Farm from Ras Al Khaimah
· Wadi Omrati Organic Farm from Dubai
· Shuweib Farm from Shuweib Abu Dhabi
· Organilicious from Sharjah
· Rashid Farm from Al Ain
· Mammel Nahel Company – the Tahini Man from Al Ain
· NRTC Rifaee Farm Distributors in Dubai
· Down to Earth Organic Distribution in Dubai
· Sweet Connections Gluten Free Baking
· Baker & Spice
Further farms are expected to join during the following weeks.
THE FARMERS’ MARKET ON THE TERRACE is the market dedicated to fresh locally grown produce.
THE FARMERS’ MARKET ON THE TERRACE is a community based initiative, which is now in its third season. Baker & Spice Dubai became aware of the local farming community in 2009 and we began using this fantastic produce in our kitchens. THE FARMERS’ MARKET ON THE TERRACE is active for around 6 months of the year, during the winter season which is the growing season in the UAE.
When discussing our discoveries with our customers we were greeted with astonishment and disbelief. When we talked of the organic farms, people said they wanted access to the same produce. Out of this THE FARMERS’ MARKET ON THE TERRACE idea was born. Since then, the discussion about locally grown food has not stopped. We are proud to have contributed to the change in people’s perceptions, and have watched with delight other initiatives follow in our footsteps.
Rather than preaching about the ethical values and food miles, we want to tell you about the fabulousness of the food. The vegetables and herbs are picked in the morning and are in front of you on the various market stands by 9am every Friday. The farmers are there to sell directly to you at the cheapest prices imaginable. The produce is so fresh it will last in your kitchen for a whole week. You don’t need to shop anywhere else!
The tradition of farmers bringing their bounty to town has been successfully revived in urban farmers’ markets all over the world, for good reason.
We are fed up with the disconnect between us, the consumers, and the people who grow our food.
We are fed up with not knowing where our food really comes from and how long it spent in transit.
We are fed up with not being able to tell how fresh it really is.
We are fed up with produce we spent good money on, wilting to nothing in our kitchens in the blink of an eye.
We are fed up with paying for food which has to buy an airline ticket to get to our table.
We most certainly are fed up with industrial agriculture masquerading as real food.
So here is the alternative: Local | Organic | Vegetable | Ethics |