Beach Rotana Abu Dhabi went dark On 23rd March 2013 for Earth Hour
Beach Rotana committed itself to the good cause of Earth Hour, launched a special team assigned to sustainable causes called the Earth Champions
Abu Dhabi, March 25, 2013 - As part of the international campaign for Earth Hour 2013, Beach Rotana Abu Dhabi gathered its Earth Champions, a newly launched team of employees from the hotel committed to sustainability of the earth’s resources, for the annual cycling challenge.
The team gathered in unison from 8:30 to 9:30 p.m. on the 23rd of March 2013 to generate energy and light the hotel’s lobby during the hour.
“This is a move that signifies our commitment to the conservation of our planet,” said the hotel’s Director of Marketing and Communications, Jasmine Arika, who added further that the size of the group committed to this challenge grows year on year. It will be the 3rd year in a row that the hotel has organized this cycling challenge.
Other than the lobby, the hotel also switched off the lights in over 50% of its back office areas and its public areas too.
In addition to the Earth Hour cycling challenge and the launch of the Earth Champions, Beach Rotana will also be introducing the Kids’ Eco Zone at its Beach Club.
The objective of the Kids’ Eco Zone will be to teach kids’ about sustainability in a fun manner. The Kids’ Eco Zone will offer activities such as how to make innovative gifts out of re-cycled goods, water play, safety awareness and much more – all in line with educating children about the subject of being environmentally aware from a young age.
- Ends -
Rotana currently manages a portfolio of over 85 properties throughout the Middle East and Africa with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana. Treasured Time. The Rotana promise to you.
Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.