BENETTON LAUNCH STYLISH AUTUMN/WINTER COLLECTION
..with ‘freedom’, European capitals and American style among the inspirations
Dubai, UAE, 10 Oct 2010: After months of stifling hot weather, there is a sigh of relief as the temperature cools. Now is the perfect opportunity to try something new with the 2010 autumn/winter collection from Italian fashion house United Colors of Benetton.
The collection is based around ‘freedom’; having the freedom to choose your everyday look and mix and match pieces to suit your own style. With this philosophy in mind, Benetton has created a collection that is relaxed but once again, still stylish and easy to wear.
In the four fashionable themes of the womenswear collection – Sparkling Denim, Wood Wool, Primitive and In The Mood – there is a range of fabrics, prints and styles to choose from.
Abdulla Al Gurg, Group General Manager of Easa Saleh Al Gurg Group of which Benetton is a member, says, “Denim is a key player in the womenswear collection and we do not need to say how much of a stable this fabric has become in wardrobes in the region.
“The collection has been designed with pieces that can be used to update the summer wardrobe. A chunky knit or distressed denim jacket gives a flowery dress a whole new look.”
Nature’s colour palette has been the inspiration of the chunky sweaters, fabric weaves and jersey cottons prints, with a romantic, soft feel in all the pieces. If you are looking for warmth and softness, the ’Primitive’ collection is a capsule wardrobe of amazing key pieces. Belt fastenings, chunky-stitching and stylish tailoring that will keep you warm and ultra-stylish.
For fashionistas who want to stand out from the crowd, tweety-pie yellow and Little Mermaid turquoise have been the inspiration for ‘In The Mood’. To finish off the outfit choose from an array of accessories – over-sized bags are still in favour in faux fur, jacquard wool and faux leather. Look out for the stylish pieces with a “drummed” look, a kind of surface hammering, which enhances the Wood Wool, and has added stud detail.
Men are given the same freedom to choose their individual look with the collection taking inspiration from the 1930’s, ultra-worn denim and classic fabrics like corduroy. With a small range of well-defined colours – grey, brown, periwinkle, dark blue and black – creating a stylish look requires little effort.
For children, the world is the inspiration! For girls, an imaginary tour of European capitals with the collection taking inspiration from the romantic, fairytale city of Copenhagen, the lively and eclectic Barcelona and soft-rock, edgy London.
The boy’s collection takes inspiration from America. From the tree-lined autumnal avenues, New York City style to the ‘Aviator’ theme synonymous with adventure and freedom. Easy-to-wear fabrics with designs in every colour of the rainbow ensure both young collections are stylish but practical.
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United Colors of Benetton stores are located in The Dubai Mall, Diera City Centre, Jumeirah Centre, Mall of the Emirates and Arabian Centre.
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For further information contact:
Tel: 9714 3344550
SPARKLING DENIM - The theme centres around denim, the quintessential casual fabric. Presented in different versions and teamed with other materials, its versatility is shown to best effect. Denim and faux leather for a bold, edgy woman. Denim and jumbo sequins for tongue-in-cheek fun. Denim and wool cloth to reject the carved-in-stone rules in the books. The palette displays a range of dark shades, starting with black and going through the various stages of blue to finish with flashes of white. The fit is decidedly slim, top and bottom, and puts the accent on leg length.
WOOD WOOL - Nature’s patterns suggest new stories to tell in fabric weaves or jersey-cotton prints. Layers of jersey, strata of woven cloth, interweaving yarns and georgette draping create volumes reminiscent of the movement of wood, indentations in the rocks, the frothy scrolls of sea waves. An overall look that could not be softer or more romantic. The colours echo the same atmosphere and borrow the shades of tree bark, of light leaf veins, the clearness of mountain streams.
PRIMITIVE - Inspired by white, fluffy wool and everything that evokes warmth and softness, this theme is mainly about outerwear and knits. In fact cloaks with a belt fastening and chunky-stitch sweaters can be considered the key items of this “capsule collection”. The look is completed with mottled wool jersey articles. Colours range from natural whites to shades of beige to reflect the purity of Mother Earth. The fit, of course, is softly clingy all the way down the silhouette.
IN THE MOOD - The palette has schemes of strong, bold colours borrowed from the cartoon world. Tweety yellow for cloth coats, Little Mermaid turquoise for chunky wool sweaters, a Teletubbies rainbow for padded jackets and dresses. These bright shades are teamed with the mottled grey of sweatshirts and harem pants. Generally speaking, this look is a mixture of shapes and volumes that can be adjusted according to mood.
BACK FORWARD - A step back into the ’30s to borrow its atmospheres and reproduce them with a modern twist. Outerwear fabrics have volume and are full-bodied as only wool can be. The jacket is still the main player, be it plain-coloured or with classic motifs. Leather jackets keep company in harmonious matches. Trousers follow the same path as jackets.
Knitwear and jersey articles in this theme round off a formal yet creative look. A small range of well-defined colours: grey, brown, periwinkle, dark blue and black.
NO RULES - The mix ‘n’ match adventure seems eternal. It allows us to try unconventional schemes without feeling the consequential awkwardness. Corduroy and distressed gabardine, wool tartan and ultra-worn jeans are emblems of authentic casual wear. If we want to go a bit further, we could try a knitted wool cardigan over cotton fleece trousers, or a cotton three-button vest top under a padded, woven-cloth jacket and knitted wool trousers.
“FOOL COLOURS” - We never renounce tradition. Strong colours belong to winter, too, especially when choosing a padded jacket, sweater or sports trousers. Consequently, materials follow the same theme: nylon padded with genuine goose down, wool yarn worked in jacquard patterns, heavy jersey trousers with a waist drawcord. Contrast is a distinguishing trait of this theme: colour contrast, of course; weights; right/reverse. There is no particular fit in this case, just a state of extreme relaxation.
“DENIMOTION” - In this case denim, now acknowledged as a fabric for many occasions, plays its original role. Garments made of “Genoa cloth”, especially blue jeans, are worn for leisure time. Washed-out, crumpled, dark, fitted, dirty: these are a few of its looks, which are teamed with check flannel shirts and modern waterproof cotton trench coats. Jersey cardigans with a warm handle are worn over T-shirts decorated with graphic motifs.
The world of accessories for the winter season opens with a range of trapezium-shaped bags, basically maxi shoppers. The chosen materials are faux fur, jacquard wool and faux leather. Its “drummed” look, a kind of surface hammering, enhances the Wood Wool articles, which also have the added touch of stud details .Shapes are generally comfortable, medium-sized.Men, too, have the opportunity of using accessories geared to their needs, such as drummed faux leather courier bags decorated with tiny studs, or coated wax cotton sacks. The tie is no longer an exclusively executive symbol and will be an object of desire of younger men, too. Hats in a “reporter from the ‘50s” style complete an easy look to reinvent day after day.
An imaginary tour of European capitals, places that evoke special atmospheres ideal for these new looks. A little boy who embodies the American way of life in every way: this is the lead character of the new winter season’s collections.
About United Colors of Benetton:
United Colors of Benetton is one of the world's best known brands and has an international style that combines color, energy and practicality. The womenswear, menswear, and childrenswear collections offer a total look for everyday, for work and for leisure.
United Colors of Benetton store locations:
Dubai Mall - 04 3399356
Deira City Centre - 04 2952450
Jumeirah Centre - 04 3493613
Mall of the Emirates - 04 3414646
Arabian Center - 04 2845663
Al Raha Mall - 02 5562483
About the Easa Saleh Al Gurg Group
Today the Easa Saleh Al Gurg Group is associated with over 20 brands such as Unilever, DunlopTyres, Better Life, ID Design, Parador flooring, and Leigh’s paints.