BEST WESTERN CALLS ON FACEBOOK FOLLOWING TO SELECT ITS MOST UNIQUE AND IMPRESSIVE HOTELS WORLDWIDE
From Most Historic Hotel to Best View, Voting for First-Ever Best Western Fan Awards Live on Facebook
PHOENIX (August 28, 2012) – Best Western International is calling on travelers to cast their vote on the Best Western Facebook page to select winners of the first-ever Best Western Fan Awards, which will recognize some of the most unique and impressive hotels worldwide from Best Western’s portfolio of more than 4,000 hotels in 100 countries.
Offering photos of some of Best Western’s most iconic and one-of-a-kind properties from around the globe, the Fan Awards open for voting on August 28
at www.facebook.com/bestwestern and runs through September 16. Votes can be cast for one of five finalist hotels in the following categories:
• Most Unique Hotel
• Most Historic Hotel
• Most Beautiful Hotel Setting
• Best View from a Hotel Room
• Most Impressive Lobby
• Most Impressive Guest Room
• Most Unique Guest Room
“While many of our fans know we offer a wide breadth of hotel styles to suit all different types of travelers, this is a chance for us to showcase some wonderful Best Western experiences in different countries,” said Best Western President and CEO David Kong. “Our guests are the most important part of our business, so we wanted to give them a voice in which hotels deserve the winning titles.”
Finalists for the Best Western Fan Awards range from the guestrooms overlooking the scenic Amalfi Coast at the Best Western Hotel Marmorata in Ravello, Italy and the historic BEST WESTERN PLUS Swan Hotel in Wells, Great Britain located next to the Wells Cathedral, to the impressive BEST WESTERN PREMIER Vedic Village Spa Resort which offers five-star luxury across 150 acres of beautiful woodland and waterscapes in West Bengal, India and the unique BEST WESTERN Movie Manor in Monte Vista, Colo. that allows guests to watch a drive-in movie from the comfort of their hotel room.
To celebrate the Fan Awards and recognize the millions of guests who stay with Best Western each year, Best Western will reward one lucky Best Western Rewards Member with a trip to one of the seven award winning hotels. The winner will be chosen at random from among all Best Western Rewards Members – travelers not currently enrolled in Best Western Rewards sign up for free at www.bestwesternrewards.com.
All nominations were reviewed by a panel of industry experts, including representatives from TripAdvisor; the Global Business Travel Association (GBTA) in the U.S., Canada and Brazil; ARC Europe; and the American Automobile Association (AAA) and Canadian Automobile Association (CAA). The panel of judges reviewed hundreds of hotel entries to select the five finalists in each category.
“Reviewing such an impressive and diverse group of hotels from North America and overseas made choosing finalists for the Best Western Fan Awards quite a challenge,” said Tanya Racz, president of Global Business Travel Association Canada. “All the finalist hotels are amazing in their own right and I wish the great properties the best of luck, as well Facebook voters who have a tough decision ahead of them.”
Voters can vote for their favorite finalist hotels in each category once a day through September 16 on the Best Western Facebook page. Winners of the Best Western Fan Awards will be announced on Facebook after the voting period ends.
Best Western Resources:
• For bookings: www.bestwestern.com
• For rewards: www.bestwesternrewards.com
• For Best Western’s mobile offerings: www.bestwestern.com/mobileapps/
• Like us on Facebook: www.facebook.com/BestWestern
• Read the Best Western blog: www.youmustbetrippin.com
• Follow Best Western on Twitter: www.twitter.com/thebestwestern
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER®hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please www.bestwestern.com.
*Numbers are approximate and may fluctuate.