Bidding and donation for Masafi water bottle gather pace
Masafi bottle being auctioned on www.mostpreciouswater.com is on course to become the most precious water bottle in the world
Dubai, June 19, 2013: The online auction of 1.5 litre Masafi natural mineral water bottle is fast gaining momentum, with the bid and total donation crossing AED 25,000 as on date. The water bottle, being auctioned on www.mostpreciouswater.com, is on course to become the most precious water bottle in the world.
This is the first-of-its-kind online philanthropic auction for a bottle of mineral water in the world; and all the proceeds from the online auction will be donated to Dubai Cares to provide children in developing countries access to quality primary education.
The auction, which started at a base price of AED 1.5, has now reached the AED 8,000 mark [as on June 19, 2013], with the number of supporters and donations registering a steady increase. The auction runs till June 30, 2013. Those who are outbid in the auction have the option of donating the bid amount to Dubai Cares through the auction site.
Mr Reginald Randall, CEO of Masafi, said: “It is a matter of immense pride to see the overwhelming response to the online auction for the Masafi water bottle. This initiative has brought the private sector, non-government organizations and the UAE community on a common platform to help underprivileged children in developing countries. On behalf of Masafi, we are extremely thankful to all bidders and donors.”
The online auction takes interested bidders through the e-government payment gateways and all contributions are forwarded directly to Dubai Cares. The requisite security features have been put in place to ensure secure communication and transaction for users.
The online auction is part of the ‘Thank You’ campaign initiated by Masafi in partnership with Dubai Cares.
Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. In the process, it has built an extremely strong distribution network to consistently deliver to dynamic market requirements and has continuously upgraded its state-of-the-art equipment to keep pace with technological advances around the globe.
Being a leading brand that delivers to consumer needs, Masafi’s wide product portfolio includes Pure, Natural Mineral Water, Tissues, Juices, Flavored Water, Basmati Rice and Gourmet (Chips). The mineral water product line comes in bottles of 1.5 litres, 1 litre, 500ml, 330ml (regular and sports) 4 gallon bottles, 330ml kids packaging (regular and sports); mineral water cups in sizes of 250ml, 200ml, and 125ml. All Masafi product bottles are 100 per cent recyclable and only for one-time-use. The tissue line includes boutique fragrant tissues in four scents, floral tissues in purple, pink and green colors, and car tissue boxes. Masafi leads the UAE market in the Brand Equity Index in the water and tissue categories. The hugely popular Masafi Juices come in an array of original flavors and rich fruit blends available in 2 litre, 1 litre and 200ml bottles and a 100% juice blend tetra pack product line. The flavored water is available in four flavors -- strawberry, lemon, peach and mint & lemon in 500ml sizes. The Gourmet potato chips come in five flavours – sea salt, sweet chilly, ‘four cheese’, salt & vinegar and Labneh & Zaatar. The 100% natural Masafi Premium Basmati Rice is the finest quality basmati offering an unique aroma, authentic taste and pure goodness.
The company was the first recipient of the ISO 9002 certification in the entire Middle East and was awarded the ISO 9001:2000 certification for developing and maintaining a high standard Quality Management System. Masafi has also been awarded the HACCP (Hazard Analysis Critical Control Points) certification. Masafi is also a member of International Bottled Water Association (IBWA) and Asia Bottled Water Association (ABWA). Masafi Water is tested and approved by NSF International, USA, which carries out annual unprompted audits on behalf of IBWA. Masafi is the first mineral water company in the region to be awarded the prestigious ISO 14001 certification for Environmental Management.