Booming GCC hospitality sector drives significant regional sales growth for Dornbracht
Dornbracht announces 60 per cent year-on-year increase in UAE project sales
Dornbracht, the German manufacturer of high-end fittings and fixtures for the bathroom and kitchen, today announced a 60 per cent increase in UAE project sales for 2012-2013, resulting in a record year that matches its pre-crisis sales levels.
The strong results come at a time of robust expansion in the regional hospitality sector with some 485 hotels and 118,535 rooms planned for development. According to the July 2013 STR Global Construction Pipeline Report, Oman has the highest expected supply of new rooms (+59.9 per cent) followed by Saudi Arabia (+56.8 per cent), Qatar (+48.7 per cent) and the UAE (+33.2%).
With a significant proportion of the new hotel pipeline comprising five star luxury developments, Dornbracht anticipates even stronger demand for its bathroom fittings and accessories over the coming months.
“Dornbracht’s longstanding presence in the region, as well as our reputation for innovation and trendsetting design, has ensured that we remain the supplier of choice to architects and interior designers looking for quality, luxury fittings to complement their projects. We are extremely pleased with this year’s project sales and look forward to completing a number of landmark projects in 2014,” said Phillip Payne, General Manager, Dornbracht Middle East.
The German manufacturer is already supplying some of the UAE’s most anticipated hotels due for completion in 2014 including: The Regent Emirates Pearl Abu Dhabi by Dennis Lems Architects Associates/MKV Design (UK); The Four Seasons Jumeirah by DSA Architects and Bamo (USA); and The Sheraton by Erga Architects (Erga Progress Engineering Consultants) and WA International. Fittings supplied by Dornbracht will include taps, bidets and showerheads from its MEM, IMO, DEQUE, Symetrics and Performing Water ranges.
“The region’s hospitality sector is among the most competitive in the world and its guests expect the ultimate in luxury during their stay. The fact that Dornbracht has been selected to supply three of the region’s most prestigious hotel developments is testament to our ability to work with the design community to realise their projects. All of the fittings selected reflect the hallmarks of Dornbracht; quality, functionality and superlative design,”Payne added
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly-qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, the Company broadens its foundations of competence in the areas of design and water: technological progress in terms of connectivity and convenience, and prevention in terms of health and well-being, increasingly characterise the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.
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