BRIGHTER FUTURE FOR PLANET IS THE GOAL AS SHERATON DUBAI CREEK HOTEL & TOWERS GOES DARK FOR EARTH HOUR 2012
For Fourth Year, Starwood Hotels & Resorts around the Globe Join Together to Mark Environmental Awareness Event
SHERATON DUBAI CREEK HOTEL & TOWERS to Stage EARTH HOUR 2012
Dubai, March 31, 2012– By spending an hour in the dark next week, SHERATON DUBAI CREEK HOTEL & TOWERS will join millions around the world to send a powerful message about a brighter future for the planet.
SHERATON DUBAI CREEK HOTEL & TOWERS will turn off its lights in observance of Earth Hour, the global environmental awareness event created by the World Wildlife Fund (WWF). Last year, Earth Hour 2011 became the biggest Earth Hour ever. A record 135 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.
To underscore parent Starwood Hotels & Resorts Worldwide, Inc.’s dedication to environmental sustainability, SHERATON DUBAI CREEK HOTEL & TOWERS will also share other energy-saving measures during Earth Hour, March 31 at 8:30 p.m. local time. Among them: Turning off exterior signage lighting; dimming or turning off non-essential interior lighting; using candlelight in appropriate public areas such as restaurants and bars; notifying the shops and sending letters to the rooms to inform the guests about Earth Hour observances.
Earth Hour is drawing strong support from Starwood hotels around the globe. Last year, unlit hotels offered striking visual imagery that provided an apt symbol of Earth Hour. This year, all of Dubai Division Hotels are participating in this initiative to help encourage people into taking action to save the earth.
“This is not our first time actively contributing in increasing awareness about the significance of saving energy” said Heinz F. Grub, the General Manager of SHERATON DUBAI CREEK HOTEL & TOWERS and the Area Manager of Dubai “This year will mark Starwood’s fourth annual participation in Earth Hour, making it one of the biggest worldwide companies to make a global statement with a voluntary hour of darkness. We are looking forward to it” added Heinz F. Grub.
About Earth Hour
Earth Hour is a global grassroots movement encouraging individuals, businesses and governments around the world to take positive actions for the environment, and celebrating their commitment to the planet by switching off their lights for one designated hour.
The highlight of Earth Hour 2012 will see the world’s most iconic landmarks go dark for one designated hour, as hundreds of millions of people transcend race, religion, culture, society, generation and geography, switching off their lights in a global celebration of their commitment to protect the one thing that unites us all – the planet. Earth Hour 2012 will take place on Saturday 31 March at 8.30PM (local time). More at earthhour.org.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com
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