BRITISH AIRWAYS TO A TEA
BRITISH AIRWAYS TO A TEA
Dubai, February 5, 2013: British Airways and Twinings are promising to transform tea in the air with an innovative new blend of the favourite drink, specifically designed to work at altitude. The British Airways signature blend tea takes to the skies in the Middle East this month for customers in all cabins.
With research to prove that taste can be reduced by up to 30 per cent at 35,000 feet, the airline commissioned Twinings to come up with a teabag that would taste as good in the sky as it does on the ground.
Kate Thornton, British Airways’ head of product and service, said: “British Airways has decided to lead a campaign to improve tea in the air. With an incredible number of teas available from around the world, there is a real opportunity to create innovative new flavours, perfect for flight. At British Airways we serve 35 million cups a year and we are proud to have what we believe is the best traditional British cuppa in the air.”
The airline conducted tastings on the ground and in the air with a panel of 19 customers, cabin crew and experts including Twinings senior buyer Mike Wright, who said: “Water on board an aircraft boils at around 89 degrees centigrade, not the ideal 100 degrees for making black tea.
“The reduced air pressure and humidity affect the functioning of the tastebuds, making things taste different. In addition to this, it was important that the new blend worked well with and without milk. The new British Airways blend is perfectly balanced to create great-tasting tea at 35,000 feet.”
The new tea is a blend of Assam, Kenyan and high grown Ceylon tea: a classic combination giving body, strength, flavour and colour. A bias towards the Assam produces a well-rounded, full-bodied blend, while the Kenyan gives it strength and lift, and the Ceylon adds flavour.
The tea has been specially created for British Airways in three-pint bags to enable cabin crew to serve the new blend straight from the pot.
In First class, customers are also being treated to a selection of unique speciality teas from the Twinings Whole Leaf Silky Pyramids range, which includes English Breakfast; Earl Grey; Mint Humbug; Jasmine Pearls; Red Berry Fool and Honeycomb Camomile. In Club World, customers have a choice of Cranberry & Elderflower, Camomile and Peppermint infusions as well as Earl Grey, English Breakfast and Green Tea
British Airways is investing £5 billion in new products, aircraft and technology to provide the best possible flying experience for British Airways’ customers.
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The tasting, took place on board British Airways services to Bucharest and New York. The airline tested four different blends, with and without milk, and using different types of water.
About British Airways:
· 2012 marked the airline’s 80th anniversary of flying to the Middle East.
· British Airways has a worldwide route network that covers more than 170 destinations in 75 countries.
· British Airways is one of the world's largest international airlines.carrying approximately 36 million passengers around the world every year.
· The airline offers a choice of four cabins on the majority of its longhaul services.
· The airline is investing in new aircraft, new cabins, new technology and new routes.
· British Airways operates the majority of flights from Terminal 5, its home at London Heathrow. This terminal is capable of handling 30 million customers a year and is the size of 50 football pitches.
· British Airways is two years into a more than £5bn investment in new aircraft, smarter cabins, elegant lounges and new technologies to make life more comfortable in the air and on the ground.