British Airways with a NEW 'Award Worthy' Channel
Celebrates the best from the big screen
The Awards Season Takes to the Skies as British Airways Introduces a New In-flight Entertainment Category to Celebrate the Very Best from the Big Screen
· The new ‘Award Worthy’ category showcases films which won 12 Oscars and 12 BAFTAs this year, in addition to a wide range of critically acclaimed movies from across the globe
· British Airways’ customers flying long-haul from the Middle East will benefit from the new entertainment category
To celebrate the 90th Academy Awards ceremony (the Oscars) and the British Academy Film Awards (the BAFTAs) last month, British Airways has added a collection of award-winning films to a newly-created category in its in-flight entertainment.
Award Worthy, features films which collectively have won 12 Oscars and 12 BAFTAs in this year’s awards season, as well as receiving 87 nominations across the two ceremonies. The Award Worthy category is available on British Airways’ in-flight entertainment across the majority of the airline’s long-haul fleets including flights from the Middle East to London.
Films in the category include The Shape of Water, which led the Oscar nominations with 13 and scooped up four awards including ‘Best Picture’ at the ceremony on Sunday. This builds on the 12 nominations received at the BAFTAs, and the subsequent three awards it won.
The star performer at the BAFTAs, Three Billboards Outside Ebbing, Missouri, is also in the category, having received nine nominations with five awards last month.
British war drama Darkest Hour, featuring a stunning performance from Gary Oldman, has also been added. Oldman picked up the ‘Leading Actor’ BAFTA, while the film won the award for ‘Makeup and Hair’. On Sunday, Oldman was again recognised, winning ‘Best Actor’, referencing a great British tradition in his speech, telling his mother “put the kettle on - I'm bringing Oscar home”.
Beyond this, the category hosts Call Me by Your Name, which won the ‘Adapted Screenplay’ award at both the BAFTAs and the Oscars and was nominated for four Academy Awards.
Carolina Martinoli, British Airways' director of brand and customer experience, said: “For many of our long-haul customers, being able to watch some of the latest film releases is one of the parts of the flight they most look forward to. That’s why we do everything we can to make sure our in-flight entertainment systems are loaded with up-to-date, award-winning content, guaranteed to keep customers entertained.”
A number of film classics which performed successfully in previous award seasons will also be added to the channel. These films span a broad range of genres, from Silver Linings Playbook to the horror-thriller Silence of the Lambs.
Customers who fly with British Airways on long-haul flights have free access to over 1,000 hours of films, top TV shows and audio programmes via their personal seatback screen. The content is updated regularly, with categories often added for major holidays or key calendar events.
These changes to British Airways’ in-flight entertainment system are just one of a number of ways that the airline is improving experiences for its long-haul customers. Last month it was announced World Traveller customers will receive a renewed food offering on board including, on longer flights, a full second meal, while in Club World new dining and White Company bedding is being rolled out across the network. These changes come as part of the airline’s £4.5 billion investment for customers over the next five years.
The Award Worthy category is available on the majority of the airline’s inflight entertainment systems (approximately two-thirds of the long-haul fleet inflight entertainment systems). Other systems will have a subset of the content.
The full list of films on the category is below:
· Roman J. Israel, Esq.
· The Shape of Water
· Three Billboards Outside Ebbing, Missouri
· Call Me by Your Name
· Darkest Hour
· Film Stars Don't Die in Liverpool
· Victoria & Abdul
· Battle of the Sexes
· Silver Linings Playbook
· The Artist
· Raging Bull
· Rain Man
· Silence of the Lambs
· Thelma & Louise
· Some Like It Hot
About British Airways:
In 2018, British Airways completed 85 years of successful operations to the Middle East. Today the carrier operates multiple daily flights from the region to London Heathrow offering customers excellent onward connections to over 200 destinations.
· Six hundred million pounds will be spent on Club World with an emphasis on improved catering and sleep, and a new seat in the future. At Heathrow a First Wing check-in area with direct security and lounge access has launched, and lounges around the airline’s network are to be revamped and improved. The Club Europe cabin has also been introduced on UK domestic services and all customers can look forward to the latest generation Wi-Fi across British Airways’ long-haul and short-haul fleets over the next two years.
· British Airways flies to more than 200 destinations around the world.
· BA Holidays offer an extensive range of carefully-selected hotels, car hire and travel experiences that are available to book with flights in a wide range of worldwide destinations from ba.com/holidays.
· The airline is one of the world's largest international airlines, carrying approximately 40 million passengers around the world every year.
· The airline offers a choice of four cabins on the majority of its long-haul services.
· The airline is investing in new aircraft, new cabins, new technology and new routes.
· British Airways operates the majority of its flights from Terminal 5, its home at London Heathrow. This terminal is capable of handling 30 million customers a year and is the size of 50 football pitches.
· British Airways’ home Terminal 5 has been recognised as the world’s best terminal for the fourth consecutive year in the Skytrax awards.
· British Airways has won the Consumer Superbrand for the fourth time in a row, and the Business Superbrand for the third year in a row. This is the first time any company has ever won the double consecutively.
· British Airways’ parent company is International Airlines Group, which also owns Aer Lingus, Iberia and Vueling, and has just launched a low cost carrier from Spain called LEVEL.