buuteeq Facebook Hotel App Now Optimized for Facebook Timeline
Cloud-Based Digital Marketing System Keeps Hotels Current as New Opportunities in Web, Mobile and Social Emerge
Seattle, WA. (March 30, 2012) — Properties around the globe using buuteeq's Cloud DMS (Digital Marketing System) for hotels, are now fully optimized for Facebook's Timeline for business pages. buuteeq's free hotel Facebook app takes full advantage of the new user interface to encourage more clicks and drive more bookings. Facebook has proven to be an invaluable online marketing tool for hotels, and with buuteeq’s Hotel Info App, properties experience, on average, a 350% increase in ‘Likes,’ up to a 10% increase in traffic to their websites coming directly from Facebook, and a growing number of direct reservations.
“We believe Facebook is going to be an absolute monster in hotel discovery and direct bookings in the next five years and now is the time for hotels to build their presence and engage with their guests,” said Forest Key, buuteeq founder and CEO. “With our centralized digital marketing system, our clients benefit from improvements in real-time without any lag or downtime as opposed to working with digital agencies that take much longer to manually respond and adapt to changes in key online channels like Facebook.”
Hotel general managers, revenue managers, and marketing and sales directors understand that it is critical to build Facebook ‘Likes’ because travelers are using these recommendations to make hotel decisions and plan trips. buuteeq’s Hotel Info App for Facebook helps properties maximize Facebook fan pages quickly and easily, by delivering a website-like experience highlighting rooms, photos and an interactive map, as well as providing a path to book rooms directly with the hotel’s existing booking engine. Timeline performance is now completely measurable thanks to buuteeq’s 360 Analytics, an important hotel internet marketing innovation feature of its Cloud DMS service. Now, management can compare ‘Likes’ with past social performance to give a clear path for turning their fan page into a revenue-generating conversion channel.
Hotels using buuteeq's Hotel Info App for Facebook are experiencing increased guest engagement on their pages. Seattle's urban Maxwell Hotel doubled its 'Likes' in less than a month, while Present Moment Yoga Retreat in Troncones Beach, Mexico, saw Facebook ‘Likes’ quadruple month over month.
buuteeq, the world's first Cloud Digital Marketing System for hotels, helps hoteliers increase occupancy and reduce costs by converting more direct traffic into confirmed reservations. buuteeq's Cloud DMS includes a content management system, hotel web design, mobile and social digital marketing, online reservations and integrated business intelligence. Hoteliers simply upload their content and in a few clicks, publish it to the world. buuteeq was founded in February 2010 by former Microsoft executives Forest Key and Adam Brownstein and is headquartered in Seattle. Learn more at www.buuteeq.com