cashU Partners with Royal Jordanian to Expand Customer Base

Amman – January 21, 2013: With the advent of alternative payment gateways, 84% of airlines globally are planning to offer more choice in payment types in the next two years. The Middle East is no exception with prepaid cards predicted to be a major force by 2015. As a result, cashU, a leading secure online payment provider, and award-winning Royal Jordanian (RJ) Airlines today announced a new partnership that enables RJ customers worldwide to complete secure transactions on www.rj.com using cashU’s prepaid cards. 

Alternative payments such as prepaid cards are predicted to play a major part in airline transactions by 2015 increasing to 23 percent from 19 percent, where it currently stands at.

RJ president and CEO Amer Hadidi and cashU CEO Martin Waldenstrom signed the partnership agreement at RJ’s headquarters in Amman on Jan. XX, 2013.

The fast and simple online process involves RJ customers selecting the cashU icon as a payment method. Once done, RJ will forward the customer to the cashU payment page with details of the purchase. The customer is then required to enter their cashU account number and pin code in order to authorize payment. Once payment is made, cashU will immediately transfer the amount to RJ followed by a successful transaction confirmation which is sent to the customer. Customers can top up their cashU account, electronically or by using the plastic cashU prepaid card with a scratchable pin code and unique bar code number. Users can purchase cashU cards from six UAE Exchange Houses in Amman, Jordan.

“The partnership between cashU and RJ is reflective of the current Middle East market, illustrating the rise in prepaid cards as an alternative payment method,” said Amer Hadidi RJ President and CEO.

“We have opted for this deal to offer our customers an alternative method of payment. Through cashU Prepaid, customers can have access to a secure, flexible and convenient payment method that enhances their planning and booking experience. It will also reduce the chances of last minute abandoned sales,” added Hadidi.

“Both RJ and cashU will enjoy extensive exposure through this deal, not only among their existing customers but also potential ones. Having cashU integrated as a payment method will provide users with access to a whole new category, in which they can use their accounts to make safe and secure online transactions. This indicates the importance of having a prepaid online payment options besides the traditional methods available,” said Martin Waldenstrom, CEO of cashU.

-ENDS-

About cashU:
cashU established in 2002 by Maktoob (now Yahoo) is a Payment Service Provider with a focus on Internet payments across the Middle East and North Africa. Headquartered in Dubai, the company serves global and regional online merchants with a complete suite of payment solutions custom built to cater for local culture and the Arabic online buying habits and trends.

The company’s management team is the region’s most experienced online payment experts with a solid background from regional and international banking, credit card processing, alternative payment solutions and online monetization and marketing industries. cashU is built upon, and encapsulates the most sophisticated and up to date fraud prevention and AML systems reducing the risks associated with online payments for both buyers and sellers which all allows for wider, safer and faster consumer participation in e-commerce. For more information visit www.cashU.com.

About Royal Jordanian:
Being the national carrier of Jordan, Royal Jordanian’s vision is to connect Jordan and the Levant with the world. On Dec. 15, 2013, Royal Jordanian will celebrate its 50th anniversary.

Its fleet of 33 modern and comfortable aircraft reaches 60 direct destinations and around 850 cities in more than 150 countries through its airline partners in the oneworld airline alliance that RJ joined in 2007.

King Abdullah II Award for Excellence — that RJ won in 2007— is a clear acknowledgment of its distinguished and efficient performance. It encourages RJ to translate in deeds its vision and national mission.

At the end of 2007, the airline was transferred to the private sector; today Jordanians own around 70% of its shares.