Citibank Partnership to strengthen flydubai’s global reach
New partnership links Citibank Loyalty Programmes to flydubai flights and services
DUBAI, United Arab Emirates; 29 August 2011: flydubai and Citibank today announced a joint partnership that names Citibank as flydubai’s first international banking partner and allows Citibank’s PremierMiles and Citi Life Credit Cardmembers direct access to flydubai flights and services through the Citi Miles and CitiDollars loyalty program.
Citibank Cardmembers can now convert their Citi Miles and CitiDollars into flydubai vouchers which can then be used to purchase flydubai products and services on flydubai.com and/or at flydubai’s call centre.
flydubai CEO, Ghaith Al Ghaith said: “flydubai is all about catering to our passenger’s needs. We aim to make the whole experience, from booking and paying for flights to reaching a destination on time, easier and partnerships such as this are part of that commitment to quality and convenient travel.”
Sanjoy Sen, Citibank’s Consumer Bank Head – Middle East, Pakistan and North Africa region, said: “flydubai is fast becoming a force to be reckoned with in the global aviation industry and with its passenger numbers growing 200 per cent in just two years, it’s obvious just how popular the brand has become.”
This agreement is another addition to Citibank’s growing loyalty programmes, which aim to give customers increased flexibility when redeeming points across a range of services, including travel plans.
flydubai, Dubai’s first low cost airline and the world’s fastest growing start-up airline, recently announced new routes to Ufa and Kazan in Russia, expanding its global route network to 44 destinations across the GCC, Middle East, North Africa, Indian sub-continent, Asia and the fringes of Europe. Citibank has been present in the Middle East region for more than 50 years and is directly represented in UAE, Egypt, Qatar, Kuwait, Jordan, Bahrain, Lebanon, Algeria, Tunisia and Morocco.
Photo caption: flydubai and Citibank announces a joint partnership that names Citibank as flydubai’s first international banking partner and allows Citibank’s PremierMiles and Citi Life Credit Cardmembers direct access to flydubai flights and services through the Citi Miles and CitiDollars loyalty program
Established in March 2008, flydubai, Dubai’s first low cost airline, started operations on June 1, 2009. Set up by the government of Dubai, flydubai is aimed at making travel a little less complex, a little less stressful and a little less expensive.
Based on a low cost business model, flydubai offers a value-for-money product at an extremely competitive price. Its website (www.flydubai.com) is an important interface for customers, together with a call centre (+9714 301 0800) and travel partners.
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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