CITYMAX HOTELS ‘GO BEYOND’ TO ENSURE SMILES ALL ROUND
New experiential approach to employee and guest engagement yields impressive results
Dubai, UAE – 20 March 2016: Citymax Hotels, the hospitality division of the Landmark Group and voted the UAE’s Leading Budget Hotel Brand at the World Travel Awards two consecutive years running, reveals the secret to exceptional guest experiences and impressive colleague engagement; its ground-breaking GO BEYOND employee engagement initiative.
GO BEYOND is an exclusive service experience offered at Citymax Hotels, and encourages colleagues to connect with customers, recognize needs and go over and beyond to deliver incomparable tailored guest experiences. GO BEYOND has been designed and implemented in cooperation with Performance Solutions, who specialize in Experience Engineering.
Aiming for the ‘max’, the GO BEYOND guidelines have been developed to benchmark Citymax as true hospitality champions. GO BEYOND also sparks employee development with guidance on optimal staff interaction, service culture and leadership. Those who partake in GO BEYOND ultimately become ‘Citymax Delighters’ possessing a new skill set with a main aim to delight guests.
The results have been strong. When compared to 2014’s figures, Citymax notes a significant difference in colleague satisfaction and recommendation rates. From those surveyed, colleague satisfaction rates increased by 30% year on year and colleague’s employment recommendation rate to friends and family increased by 36% for the same period.
Russel Sharpe, COO of Citymax Hotels commented: “Citymax aims to be a hospitality innovator and create exceptional experiences for each and every guest who passes through our properties. It is our vision that each of our ‘Citymax Delighters’ demonstrates GO BEYOND behaviour to consistently delight our guests and our teams. Our aim is to turn our guests into our Ambassadors and our Fans! Asking for more loyalty, starts with giving more loyalty. Together we have the potential to build a brand that becomes a benchmark and source of inspiration for many.”
GO BEYOND started in Citymax Al Barsha property in May 2015, and has since been implemented across both Bur Dubai and Sharjah properties along with all employees in the Corporate Head Office. Recently Citymax was honoured with a Trip Advisor 2016 Travellers Choice Award for its Al Barsha property, making it the 3rd
Trip advisor award win for the hospitality group since 2011.
About Citymax Hotels
Citymax Hotels is part of the hospitality division of Landmark Group, with six hotels located in prime locations in Al Barsha, Business Bay, Bur Dubai, Sharjah and Ras Al Khaimah. The mid-market group of hotels is a much favoured and popular choice offering award-winning hospitality at extraordinary value.
As the largest of the three operational properties, Citymax Hotels Bur Dubai is located in the heart of Dubai’s historical district and offers 691 contemporary and comfortable rooms with free Wi-Fi throughout. The hotel features an extensive dining portfolio consisting of a Lavazza coffee shop, City Cafe, Claypot, Sizzling Wok and The Huddle Sports Bar & Grill.
Situated next to the Mall of the Emirates, and close to Dubai Metro, Media City and the beautiful Jumeirah Beach, Citymax Hotels Al Barsha attracts a mix of both business and leisure to its 376 rooms. The hotel offers free Wi-Fi throughout and has two bars; Maxx Music Bar & Grill and The Huddle Sports Bar & Grill as well as a Lavazza coffee shop and a City Cafe.
Located in close proximity to major shopping, industrial and cultural areas, Citymax Hotels Sharjah has 239 guest rooms and spacious meeting rooms. The hotel features a City Cafe and a Sizzling Wok.
Citymax Hotels Awards
· Pan Arab Strategic Awards 2016 - Strategic Website of the Year Award – Citymax Hotels
· Trip Advisor 2016 – Travellers Choice Award - Citymax Hotel Al Barsha
· World Travel Awards 2014 and 2015; Citymax Hotels - Middle East’s Leading Budget Hotel Brand
· Business Destinations Travel Awards 2015; Citymax Hotels Al Barsha - Best Budget Accommodation
· Provider Dubai
· MENA Travel Award 2014; Citymax Hotels - Best Price Value Hotel
· Tatweej Academy for Excellence Awards 2014; Citymax Hotels - Best Budget Hotel
· BBC Good Food Awards 2014; Best Indian Casual Dining – Claypot at Citymax Hotels Bur Dubai
· BBC Good Food Award 2014; finalist – Sizzling Wok at Citymax Hotels Bur Dubai
· TripAdvisor Travellers Choice Award 2013; Top 10 - Citymax Hotels Al Barsha
· Ahlan Masala! Awards 2011 and 2014; nomination - Claypot at Citymax Hotels Bur Dubai
· TripAdvisor Travellers Choice Award; Best Bargain Hotel in UAE 2011 - Citymax Hotels Al Barsha