Coffee dates back to 15th century Arabia
Severin’s bean-to-cup fully-automated coffee machine now in UAE
Dubai, UAE February 2012: For more than six centuries coffee has been embedded in the very core of Middle Eastern culture. In fact, the word ‘coffee’ is derived from the Arabic word ‘kahwah’ or ‘qahwa’. Today, coffee is ingrained as deeply in modern lifestyle as it was in 15th century Arabia. Indeed, many regular coffee drinkers are so passionate about their tipple that they treat each cup as unique and often as a form of individual expression.
On this note, individuality is the name of the game for Severin’s new-to-market fully-automated coffee machine. Hot from Germany direct to the UAE, the Severin S2 uses the bean-to-cup approach. With the press of just one button, this contemporary number seamlessly brews Espresso, Espresso Macchiato, Cappuccino and Latte Macchiato to create coffee experiences that steer well clear from anything resembling a cookie-cutter approach.
The S2 is available from Juma Al Majid outlets at AED 3,450 in a range of great interior colours, including silver, brown, black, orange, metallic red and pure white. Visit www.severin-s2.com for more details.
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For more than 60 years, Germany’s Severin has focussed its energies on the quality design, production and distribution of a comprehensive range of small domestic appliances and personal grooming products – always geared to lifestyle enablement at a sensible investment.
Severin recently revealed its coffee expertise with launch of the Severin’s lead product S2 One Touch, a bean-to-cup automated coffee machine features a unique hygiene easy-clean system, one-touch technology, high-grade grinding mechanism, Energy-On-Demand (EOD) and excellent price-performance ratio.The S2 seamlessly brews, Expressos, Expresso Macchiato, Cappuccinos and Latte Macchiatos with the press of one button!
In the Middle East, from its Dubai-based office, Severin introduces a wide range of products to regional markets across breakfast, lunch, dinner, entertaining and grooming, including the extensive range of coffee makers,
www.severin.com and www.severin-s2.com