CORP EXECUTIVE HOTEL APARTMENTS – AL BARSHA TO SHOWCASE ITS FACILITIES AT THE ARABIAN TRAVEL MARKET
New F&B concepts, leisure and cultural attractions will be on show as the HMH brand targets both trade and consumers at the annual travel event
Corp Executive Hotel Apartments – Al Barsha is participating in the Arabian Travel Market between May 2 and 5, and aims to spearhead a promotional campaign that will introduce the young brand to a new audience – as well as update existing clients on new developments.
According to general manager Aamir Pervez, in less than one year, the hotel apartment property has been recognised as both convenient and value-for-money option in Dubai as well as a centre for artistic initiatives that have included a series of art shows displaying the creativity of local artists.
“We have invited top local artists to participate in monthly art exhibitions at the hotel and this has proved a tremendous success,” he said. “Corp is a dynamic and modern brand and we are the flagship hotel in the UAE, so coming to ATM, we can introduce the many unique facets of our product to both regional and international trade visitors.
Also new at the property is the Snug shisha lounge by the pool that features a weekly Cine.BBQ combining Hollywood viewing with sizzling grills, plus an aerobic studio and revised and expanded in-room dining and restaurant menus.
“As a new property, we are looking for regional and international exposure with tour operators, DMCs, MICE managers and the media and the ATM is an ideal venue to drive business in the future,” said Pervez. “There is keen competition in Dubai, and at the show we can promote all our facilities for corporate executives, families and leisure travellers.”
With more serviced apartments and budget hotels opening in the region, only those that offered exceptional standards of product and service would stand out, he added: “The market in both Dubai and the region is recovering fast, and we hope to experience a good show, but certainly we all need to get out and promote our wares to win business.”
Corp Executive Hotel Apartments – Al Barsha is located within walking distance of the Mall of the Emirates, and features international and a la carte dining at Mood as well as 24-hour snacks and drinks at the Caffeine lobby lounge and poolside snacks at the Snug.
For executive travellers, there is a fully equipped business centre, wireless Internet throughout the hotel and two inter-connecting meeting rooms.
For more information visit www.corp-albarsha.com