Deira City Centre Invests AED 22 Million to Enhance Shopper Experience
Redevelopments Planned for Centre Court, Metro Link and Food Court
Dubai, UAE – 27 March 2013 – Shopping at Deira City Centre is about to get a whole lot better with the commencement of AED 22 million in redevelopment work – promised to enhance visitor experience with the introduction of new dining options and improved accessibility within some of the malls most popular areas. Specifically, shoppers can look forward to a more open, airy Centre Court, easier metro access and an entire upgrade of the food court.
“This announcement is in line with Deira City Centre’s vision to transform itself as a new, modern lifestyle destination. We’re pleased to introduce the redevelopment milestones to shoppers as they accompany us on this exciting journey that will ultimately enhance visitor experience across a number of key areas within the mall,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Majid Al Futtaim Properties.
The new developments will be revealed in stages, starting with the Centre Court in late-May. The Centre Court – the pulse of all activity – will have a more open floor plan so that shoppers can easily pass through to spot their favourite shops or enjoy the exciting activities regularly taking place on the Centre Stage.
Next, the Dubai Metro entrance will undergo a makeover. Visitors love the convenience the Metro Link provides them to the mall, and Deira City Centre has plans to make this even more accessible with the addition of a direct access ramp. In June even more commuters will be able to conveniently utilize the Metro Link. Lush green landscaping, scheduled for completion in August, will enhance the overall aesthetic of the area.
Added dining options and a more comfortable seating area will be unveiled in August. Deira City Centre currently has an extensive dining offer of over 60 International options across the City Walk, City Court and the 21-outlet food court. Providing visitors with added choice, the food court is set to introduce additional restaurant options to dine at. This follows the recent addition of three new restaurants – P.F. Chang’s, Texas Roadhouse and Gazebo, to the new City Court area.
The scheduled enhancements are part of Deira City Centre’s ambitious redevelopment project, which has introduced a new dining and lifestyle offer that ranks amongst the best in Dubai. For more information visit Facebook.com/DeiraCityCentre.
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About Deira City Centre
Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 20 million visitors a year.
The Centre has over 370 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, Forever 21, H&M, Splash, Marks & Spencer, American Eagle and Toys R Us, as well as a host of electronic stores.
In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; VOX Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, over 58 international dining options, a Fitness First facility, dedicated tourist services; and a Metro Station at its doorstep.
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leader in the ownership, development and management of shopping malls and complimentary mixed use projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with eleven world-class malls operating in the UAE, Bahrain, Oman and Egypt and two currently under development in Cairo, Egypt and Beirut, Lebanon. In April 2012, Majid Al Futtaim Properties opened its sixth strategic mall in the UAE with Fujairah City Centre. The Company’s shopping malls continue to witness a steady increase in footfall with more than 150 million visitors in 2012. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain. In Dubai, Deira City Centre boasts over 370 stores, leisure and entertainment facilities and over 50 restaurants and cafes; Mall of the Emirates houses over 560 international retail brands, including 80 luxury stores and the world-renowned Ski Dubai; and Mirdif City Centre offers visitors a mix of retail, leisure and entertainment options including 465 stores and iFLY Dubai, an indoor skydiving centre. Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor- outdoor waterpark.
Majid Al Futtaim Properties also owns nine hotels in the UAE and two in Bahrain, all of which are linked to the company's shopping malls. The hotels’ strategic proximity to the company’s shopping malls promotes direct access to a wider international demographic and attracts more than 1.2 million guests annually.
The Company is currently developing three master-planned communities. The Wave, Muscat, a joint venture with the Government of Oman; will combine more than 4,000 beautiful properties, Almouj Golf, Almouj Marina, four premier hotels and new retail, leisure and dining opportunities at a seafront address in the new heart of Muscat. The 250,000 sq.m Waterfront City development in Beirut, Lebanon, a joint venture with Société Joseph Khoury & Fils Holding SAL, will feature over 1500 residential homes, an office district, shopping mall, 2 international hotels, as well as multiple parks and a marina front promenade. Finally, Al Zahia, developed by Sharjah Holding, a joint venture between the Government of Sharjah and Majid Al Futtaim Properties, will be a fully integrated community featuring a range of villas, apartments and commercial units.