DEIRA CITY CENTRE ‘WARMS UP’ TO WELCOME LEADING GLOBAL HEALTH AND FITNESS PROVIDER: FITNESS FIRST
As part of its redevelopment plans, Dubai’s much-loved mall has announced the opening of a new state-of-the-art, 2000-square meter health and fitness club
Dubai, United Arab Emirates, 27 September, 2011– With Deira City Centre’s redevelopment enhancements well underway, mall management has announced they will soon welcome the world’s number one health and fitness club: Fitness First. Strategically located near the Deira City Centre Metro Station, the new state-of-the-art fitness facility is part of the mall’s expansion initiative which will include the renovation and addition of 55 new stores.
George Flooks, COO, Fitness First Middle East a division of Landmark Hospitality declares, “We are excited to be opening another club under the Fitness First umbrella. This is an important part of our exciting expansion plan that is currently underway in the Middle East. Deira City Centre is centrally located, has great access to and from the Metro Station, and with such a large clientele base, we are pleased to complement the mall’s own expansion plans.
At Fitness First we are committed to making the world a fitter place.”
The health club itself will span 2,000 square meters, and within the impressive facility men and women alike will be able to take advantage of our best-in-class exercise machines from industry leading manufactures. The club will also boast internationally accredited 1:1 Personal Trainers and free group exercise classes including Body Pump, Body Combat, Body Balance and Zumba led by certified instructors.
For those who prefer a more serene approach to exercise, complimentary yoga classes such as Hatha Yoga, Iyengar Yoga, Power Yoga, and the exclusive Dynamic Flow & Gentle Flow Yoga led by Yoga Alliance certified instructors will also be on offer. Moreover, with extensive free weights and strength areas, as well as audio and visual entertainment throughout the club, a Harvia Hidden SAUNA and elite members’ lounge, Fitness First will be a perfect escape after a hard day’s work – or shopping spree!
“We are pleased to announce the opening of Fitness First Club at Deira City Centre- the leading health and fitness brand. A Deira-first, the club reiterates the importance of the mall’s expansion and all of the beneficialenhancements that comes with it. At Deira City Centre we are constantly striving to meet our customers’ needs,“ said Fuad Al Najjar, Asset Director for Deira City Centre. Further elements of Deira City Centre’s enhancement will include a new entrance from the Metro Station, new prayer room, redevelopment of the current Jewellery and Textile Courts, and the introduction of a new bridge link to enhance the traffic circulation in the mall.”
About Deira City Centre:
Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 19 million visitors a year.
The Centre has over 370 stores including its anchors – Carrefour, Debenhams, Iconic, Marks & Spencer, Sharaf DG, Toys “R” Us, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, New Look, Forever 21, H&M, Gap and Splash, as well as a host of electronic stores.
In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; VOX Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a Metro Station at its doorstep.
Majid Al Futtaim Properties:
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.