DFMC launches new King Koil showroom in Abu Dhabi
More expansion in near future in Al Ain, Ras al-Khaimah and Dubai
Dubai, UAE (March 25, 2014): Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, has announced today the opening of a new showroom for King Koil mattresses at Dalma Mall in Abu Dhabi, UAE, in a bid to provide boost to the distribution network in Abu Dhabi.
The new showroom, which is 1400 Sq.ft, will showcase different collections of King Koil mattress including the popular range of 3D Gel Collection and Silk Collection mattress apart from the other traditional models. King Koil is a market leader in the Middle East providing mattresses which are technologically advanced for different customers’ needs offering them a supreme bedding support and comfort.
Sundar Rajan, CEO of Dubai Furniture Manufacturing Company LLC said: “We are very pleased to announce the opening of a new showroom in Abu Dhabi for King Koil. This new showroom which is 3rd in Abu Dhabi and 10th in the UAE has been launched to meet the growing demand for world class mattresses. We are planning to open new showrooms in Al Ain and Ras al-Khaimah, and more showrooms in Dubai and Abu Dhabi.”
DFMC was established in 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. As of today, DFMC has over 18 showrooms across Middle East region out of which 10 showrooms are in the UAE.
“For over a century, King Koil has been offering the industry’s best mattresses and it is the market leader in the premium segment of the Mattress industry in the Middle East region and well known to provide the best quality, comfortable sleep products, and one of the most durable and the best value of mattress brands in the region.” further added Sundar.
King Koil has 9 licensees in the United States and over 30 licensees around the world servicing more than 80 countries including Dubai, UAE and Pune, India.
Customers can purchase the latest mattresses collections from King Koil at Delma Mall in Abu Dhabi, UAE. They can also find information on all the products and request for a quote for their planned purchase on http://www.kingkoilme.com/
About Dubai Furniture Manufacturing Company LLC (DFMC):
Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.
Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA. Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East. Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand. Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.