DFMC to launch latest products from King Koil and Serta during Hotel Show
The hotel supply event is the place to network and meet key industry players
Dubai, UAE (September 22, 2014): Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, will be unveiling the latest products from King Koil and Serta mattresses at this year’s The Hotel Show, the largest hotel supply event in the MENA region.
Taking place from 28th to 30th September 2014 at the Dubai World Trade Centre, The Hotel Show will highlight new products and designs from key drivers of change in the hospitality arena.
Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said, “The future of the hotel industry in the UAE and across the Middle East region is very promising. After winning the Expo 2020, we saw an inventory of mega-projects such as the Mall of the World, Sheikh Mohammed Bin Rashid City and Royal Atlantis Resort which create opportunities for suppliers to this industry. Investors are expected to infuse billions of dollars to these new developments so The Hotel Show is the perfect platform to meet and network with them.”
He added: “King Koil and Serta mattresses are the preferred brands of the majority of hotels in the UAE and across the region and launching the latest products from these brands which are a benchmark for technological innovation symbolizes our commitment to innovation and in keeping our customers abreast of the latest development in the industry.”
The King Koil and Serta stands will be located at the Interiors, Lighting & Design section at The Hotel Show. The new products which will be on display are additions to existing Serta I-series collection and King Koil range. Each product uses advanced technology to ensure comfortable and relaxing sleep.
About Dubai Furniture Manufacturing Company LLC (DFMC):
Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.
Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA. Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East. Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand. Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.