Digital Technology Trends Bring Big Opportunity to Middle East Hospitality Industry
Middle East Hotel Award Entries open for 2012 with Best Technology Integration Category expecting record entries
20 November 2011, UAE: With digital technology fast becoming a part of everyday modern life, hotels in the Middle East and around the world are increasingly embracing new channels to connect with their guests, from Twitter concierge services to smart phone applications for check-in services.
As the prestigious Middle East Hotel Awards opens for 2012 entries, the organisers of The Hotel Show predict a surge in nominations for the Best Technology Integration Category, one of the seven awards that recognise excellence in the region’s hospitality industry.
“Hoteliers are recognising the importance of investing in state-of-the-art technology systems, from smart phone technology offering guests the comforts of home by providing downloadable custom apps, to international virtual meetings systems and online games to encourage hospitality recruitment. We are really looking forward to receiving nominations for the innovative technologies being implemented in this region,” said Frederique Maurell, Events Director, The Hotel Show.
In a recent report highlighting global trends in the tourism and travel industry, Euromonitor International branded the infusion of game mechanics to engage audiences and social media as two integral developments to be watched.
The findings released this month included the incorporation of game elements and mechanics into non-gaming websites to make them fun and engaging, known as gamification, as significant for all in the travel and hospitality industry. Gamification is used to encourage consumers to share their experience, photos and videos to help generate brand awareness and loyalty, and identified as one of the biggest trends for social media and mobile devices for 2012.
Social media has also been highlighted as a continuous force in the report, for its role in allowing hotels to further engage with their guests in an intimate and time efficient manner. According to the report, hotels are consistently tapping into the power of social networks and the strength and influence of friends and ‘followers’, to drive bookings and loyalty.
The Middle East Hotel Awards are the first in the region to recognise excellence from concept design to product and supplies within a hotel environment, and continue to look into the deepest intricacies of hospitality to acknowledge all participating factors in the perfect stay.
Categories for 2012 include: Best Lobby, Reception & Guest Lounges; Best Restaurant/F&B outlets; Best Convention, Conference and/ or Banquet Facility; Best Hotel Suite; Best Fitness & Leisure Facilities within a hotel; Sustainable Initiative; Best Technology Integration; and Best Outdoor Area.
“Success in the hospitality industry rests on attention to detail, whether in the soft furnishings and music in the lobby, the thread count of bed linen or the ambience of an outdoor terrace. The Hotel Awards recognise and reward the region’s finest initiatives and through this, constantly help to elevate standards in the regional industry,” added Maurell.
For more details on how to enter please visit www.thehotelshow.com
About The Hotel Show
Organised by dmg, The Hotel Show now in its 13th year is the largest full spectrum hospitality and supplies event for the MENA region, bringing the best of regional and international manufacturers together with qualified buyers to meet the demands of burgeoning regional hospitality market. The esteemed event provides unmatched networking and sourcing opportunities and functions as an unsurpassed business to business platform for everyone and anyone in the industry and satisfies a growing requirement for a one stop shop for hospitality organizations.
The Hotel Show’s main knowledge partner for 2012 is Euromonitor and Ventures Middle East.
The Hotel Show has also partnered with the top (three) international interior design associations: the International Interior Design Association and the Association of Professional Interior Designers to oversee the award and conference programs.
The Hotel Show have already received confirmation of participation from companies in Germany, France, Turkey, Italy, Spain, UK, Greece, China, Hong Kong, Taiwan, Cyprus and Thailand from miscellaneous organisations including: Poly Products, Rikan,Sealy Matress, Intercoil, DFMC with King Koil and Serta, Cassiopeia, Diversified, Life Fitness, Technogym, Intermetal, Burgess, Siji Lifestyle, Romeo Design, Mega Building Materials with Catalano, Capannoli, Porta Nadia, First International with Taylor Dunn & Columbia Par Car, Sun & Shades, Bose, Vingcard El Safe, Zio Technologies, Metallic Equip, Floor Expo, Carpets Inter and Gemm Productions.