Dine in Vogue and Catch the Latest Runway Shows at Mirdif City Centre
Mirdif’s leading lifestyle and shopping destination launches month-long fashion campaign and announces the return of its highly-anticipated Fashion Weekend
Dubai, UAE – 27 March, 2012 – Back for its third consecutive year, Mirdif City Centre has unveiled the dates of its highly-anticipated three-day fashion and beauty extravaganza: Mirdif Fashion Weekend. Hosted at the mall from April 5th to 7th, shoppers and fashion-lovers will be treated to an array of exclusive catwalk and beauty shows, where they can preview the latest runway must-haves and learn behind-the-scene secrets to achieving catwalk to sidewalk glamour!
Throughout the three days, Mirdif City Centre will be transformed into every fashionista’s dream! This year, an exquisite café area will be recreated with a catwalk running through the middle, allowing guests to dine in style while watching the latest runway shows and beauty demonstrations. Boasting a mass of local and international labels from every day, casual wear to chic high-end eveningwear, as well as the latest make-up, hair and beauty products, the exciting line-up is sure to impress.
“Since its opening, Mirdif City Centre has continued to position itself as a leading lifestyle and shopping destination”, said Hussain Moosa, Associate Director of Mirdif City Centre. “After the success of last year’s Mirdif Fashion Weekend, we are excited to present customers with an even bigger and better lineup. This year will see the return of the popular Kids Catwalk Competition, as well as informative catwalk shows providing shoppers with hints and tips on how to dress for their body type.
Furthermore, throughout the month of April, visitors to the mall will also have the opportunity to win weekly prizes worth an extraordinary AED 25,000 in gift cards when they spend a total of AED 300 across any of the mall’s extensive store offerings. As an extra incentive, those who spend AED 650 or more on the same day will be given a ‘Golden Ticket’ for the chance to win the ‘Golden Package’ grand prize – a gold plated i-phone.
During the fashion-centric month of April, Mirdif City Centre will be distributing a style booklet which features latest SS’12 collections available at the Mall as well as fashion & beauty tips provided by experts.
Join Mirdif City Centre’s Facebook Page for up-to-date information on all the mall’s latest fashion happenings, www.facebook.com/mirdifcitycentre. Alternatively, shoppers can call 800-MiCC (8006422) or visit www.mirdifcitycentre.com
About Mirdif City Centre:
Mirdif City Centre is the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, the leading shopping centre pioneer in the MENA region. Mirdif City Centre offers a spectacular architectural backdrop to a very impressive list of retail and entertainment concepts - many of which are new to the area.
Strategically located on Emirates Road and Tripoli Street along Dubai’s Eastern growth corridor, Mirdif City Centre offers easy access with 12 entry and exit points at different levels of its 7,000 vehicle car park. The shopping mall is the first in the region to follow ecologically friendly and sustainability compliant construction techniques from its early design stages and is in the process of acquiring a Gold LEED certification.
With a gross leasable area extending to 196,000 square metres, it is home to 430 world class stores and a market mix that includes brands from retailers in key categories such as convenience, service, fashion, home, electronics, entertainment and leisure, giving shoppers a wealth of choice. Key anchor stores include Carrefour, VOX Cinemas, Debenhams, Emax, Centrepoint, Crate & Barrel, Home Centre and Fitness First.
The Centre’s entertainment includes some new and unique leisure concepts such as a special children’s ‘edutainment’ centre - Playnation with an indoor ‘iFLY’ sky diving experience, a 12 lane bowling alley, Soccer Circus Dubai, an Aquaplay area for younger children and a 10 screen multiplex cinema.
The AED 3 billion centre was funded by Majid Al Futtaim Properties and Emirates National Bank of Dubai.
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leading developer of shopping malls together with hotels and mixed-use community projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with ten world-class malls operating in the UAE, Bahrain, Oman and Egypt and three currently in development in Fujairah - UAE, Cairo – Egypt and Beirut - Lebanon. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 140 million visitors in 2011.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 80 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and a host of delicious fine dining outlets.
Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor-outdoor waterpark.