Discover effortless Parisian chic at Mall of the Emirates
Luxury designer brands, Parisian-style cafés and the French arts offer European flair
Dubai, United Arab Emirates, 1 April 2012 – Fresh off the heels of Paris Fashion Week, where haute couture and the allure of French charm took the international world by storm, shoppers at Mall of the Emirates too can indulge in a taste of Parisian chic – from pret a porter designer collections to street-style cafés. Discover the art of ‘savoir faire’ and indulge in a little Parisian culture by sampling the latest collections from the mall’s French designer brands, people-watching at a Parisian-style eatery and brushing up on your conversational skills by learning ‘francais’. It’s a unique European-esque experience that can be had in a single day, all under one roof at Mall of the Emirates.
With a portfolio of over 80 luxury brands, featuring a collection of renowned French designers such as the UAE’s largest Louis Vuitton store, and haute couture houses Dior, Yves Saint Laurent, See by Chloé and Longchamps which will open soon, discovering the art of Parisian-style is effortless with Mall of the Emirates’ leading French labels. With Paris Fashion Week previewing the upcoming Fall/Winter 2012 collections, ready-to-wear runway trends are soon to hit stores, giving shoppers a first-hand opportunity to be on top of fashion. Moreover, shoppers can polish off their wardrobes by accessoring with desirable brands such as Christian Louboutin with its signature red-lacquered shoes and classic jewellery and watch pieces with Boucheron and Cartier.
Shoppers who visit Cartier from now till April 15th will be treated to an exquisite, nature-inspired and dreamlike display of flora and fauna. The concept will present the new Cartier Naturellement collection, which exhibited at Art Dubai last week and Mall of the Emirates has been exclusively selected as the only Cartier boutique to feature this display outside of their Champs-Elysee store in Paris.
“Mall of the Emirates caters to the multi-cultural interests of our visitors, from shopping choices to dining and opportunities to learn more about different cultures,” said Fuad Sharaf, Senior Asset Director, Asset Management, Shopping Malls. “Parisian-chic is associated with understated glam and effortless style, which aligns with our luxury brand offer. Moreover, with the opportunity to discover French culture through food, fashion or language we are bringing in a unique European-influenced experience that everyone can be a part of.”
Dining as the Parisians do can also be an authentic culinary experience at Mall of the Emirates, where a perfectly crusted baguette can be purchased or a fine French-gourmet meal indulged in. Fauchon, founded in 1886 in Paris infuses Parisian chic into its decor and menu. Located in the Fashion Dome, the café’s trendy surroundings and patio-style seating affords an afternoon of people-watching. Popular French bakery and patisserie outlets Paul’s Cafe and Le Pain Quotidien bring a more traditional ‘boulangerie’ family-style atmosphere, serving aromatic breads, pastries and a menu offering light, fresh meals. For those looking for a fine-dining experience, St. Maxim’s steakhouse at the Kempinski Hotel Mall of the Emirates is a Parisian-influenced bistro and lounge, offering a stylish place to unwind after a day of shopping.
Mall of the Emirates’ affinity for all things ‘French’ extends to the arts, providing opportunities for French residents, visitors or those interested learning more, to indulge in cultural activities. Recently, VOX Cinemas at Mall of the Emirates was chosen as the exclusive venue in Dubai to host the Francophone Film Festival. Organised in conjunction with the French Institute of the United Arab Emirates, a selection of critically acclaimed French-language films were screened, some for the very first time in the United Arab Emirates. Additionally, for those looking to learn the language of love, DUCTAC at Mall of the Emirates offers French language classes, hosted by Alliance Francaise.
To learn more about Mall of the Emirates, its stores, restaurants and opportunities to learn about French arts and culture, please visit: https://www.facebook.com/MallOfTheEmirates
About Mall of the Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre currently features 520 international brands including 233,467 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai - the Middle East’s first indoor ski resort and snow park - a five star Kempinski hotel, a four star Pullman Hotel and 85 coffee shops and restaurants. The mall also has a 500 seat capacity community theatre and accompanying arts centre – DUCTAC. The mall has recently added its new luxury wing, the Fashion Dome.
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leading developer of shopping malls together with hotels and mixed-use community projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with ten world-class malls operating in the UAE, Bahrain, Oman and Egypt and three currently in development in Fujairah - UAE, Cairo – Egypt and Beirut - Lebanon. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 140 million visitors in 2011.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 80 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and a host of delicious fine dining outlets.
Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor-outdoor waterpark.