DUBAI TOURISM LAUNCHES HOLIDAY HOME REGULATIONS TO STRENGTHEN MARKET OFFERING
Rules Set To Further Enhance Transparency, Customer Protection & Market Standardisation To Help Drive Tourism 2020 Agenda
Dubai, UAE: 21 February 2016: Department of Tourism & Commerce Marketing (Dubai Tourism) has announced Executive Resolution 3/2015 outlining detailed regulations for the emirate’s Holiday Home segment, providing greater transparency, safety and standardisation of the market to further increase the sector’s attractiveness to guests, home owners, operators and developers.
The move is part of Dubai’s objective to further diversify and increase its hospitality offering in line with its vision to attract 20 million visitors to the emirate by 2020.
The regulations, which bring the Holiday Home segment in-line with Dubai’s wider and best in class hotel and hotel apartment guidelines, detail specific criteria that home owners need to meet to apply for a licence, including quality standards, amenities, health & safety, insurance necessities, code of conduct, and wider community integration.
Home owners are also required to use a Dubai Tourism licensed operator to rent out their homes, who are accountable for ensuring the property meets all legislative requirements and complaint management policies, are sufficiently maintained and amenities and guest services provided for and are accurately listed to visitors. The regulations also stipulate specific requirements for operators to adhere to in order to obtain their license, further building market confidence in the sector though internationally-aligned governance.
Dubai Tourism will regularly inspect registered homes, which are classified as Standard or Deluxe depending on their offering, to maintain standards and issue penalties for non-compliance to regulatory demands.
“The decision to regulate Dubai’s Holiday Home sector is to broaden the range of options available to visitors, while ensuring that the high standards of quality for which Dubai is known are maintained. Visitors booking their accommodation through licensed operators will have the assurance that their accommodation has been classified in line with global best practices, while owners of properties will benefit from the expertise and marketing capabilities of the operator through who they rent out their property,” said Khaled Bin Touq, Executive Director, Licensing & Classification Sector at Dubai Tourism.
“The Holiday Home market is a key facet to us achieving our long-term visitor goals in addition to delivering the right accommodation mix that is extremely well regulated and attractive to the diverse needs of travellers.
“Furthermore, these regulations empower building management companies, developers and home associations to be an active player in ensuring the quality of Dubai’s Holiday Home offering, driving a mutually beneficial increase of the emirate’s overall destination competiveness and appeal.”
To date, Dubai Tourism has already licensed 57 operators and registered more than 1,633 properties in line with the regulations.
Dubai Tourism has made fresh calls for all home owners and operators to ensure they comply with all regulations and apply for necessary permits.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.
Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, Dubai Tourism operates 20 offices worldwide.