Dubai welcomes 14,500 delegates as UAE’s largest ever corporate incentive group arrives
First of seven waves begin arriving in Dubai from China for corporate leisure and training programme set to last until April 17
Dubai, UAE, April 7, 2014: The Dubai Convention and Events Bureau (DCEB), a division of the Department of Commerce and Tourism Marketing (DTCM), is welcoming the first of 14,500 incentive delegates arriving from Nu Skin Enterprises Inc. in China.
DCEB won the bid for Dubai to host the Nu Skin incentive mega-group in January 2013, fending off fierce competition from Macau, Seoul in South Korea and Singapore.
The delegation, which represents the largest corporate incentive group in UAE history, are arriving in seven waves, with one wave averaging around 2,000 people arriving every day between Sunday, April 6, and Saturday, April 12. The last wave will depart the UAE on April 17, and each wave will be in the UAE for five days.
Nu Skin chose to visit Dubai because of its premier incentive offer, which includes iconic landmarks, world-class accommodation and transport infrastructure and a robust offering of leisure events and activities.
All the groups will experience an almost identical tour programme which will take them to see the Burj Khalifa, Dubai Mall, Al Bastakiya, Dubai Creek and the Palm Jumeirah along with other locations in addition to select areas of interest around Abu Dhabi and Sharjah.
About Dubai’s Department of Tourism and Commerce Marketing (DTCM)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.
DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide. For more information about DTCM visit www.dubaitourism.ae.
About the Dubai Convention and Events Bureau (DCEB)
The Dubai Convention and Events Bureau’s aim is to further develop and increase Dubai's share of the international business events markets, whilst maximizing the economic prospects of Dubai. The DCEB’s main goal, as a division of the Department of Tourism and Commerce Marketing (DTCM), is to establish the Emirate as a premier incentive and business event destination by helping to plan, organize and manage every aspect of an event. The DCEB's service standards are accredited by Lloyd's Register Quality Assurance LRQA as part of the BestCities Global alliance of convention and visitor bureaus that aim to deliver the world's best service experience for the meeting industry. For more information about DCEB visit www.dceb.gov.ae.