Earth Guest day 2011: Once upon a tree
Accor ME plants 120 trees at local schools in celebration of Earth Guest Day
· Accor employees in 90 countries involved in International Earth Day
For the past five years, Accor employees have geared up on April 22 to celebrate Earth Day, along with 500 million other people around the world. For the event – known as Earth Guest day at Accor – team-based initiatives are carried out simultaneously in favor of local development, health and environment in 90 countries where the Group operates.
As part of Earth Guest Day 2011, employees of Accor’s Dubai Regional Office together with Accor hotels in the UAE teamed up to plant trees at New Arab Unity School in Dubai and National Charity School (Boys’ campus) in Sharjah on Wednesday, 20th of April 2011.
Christophe Landais, Managing Director Accor Middle East, said: “We are delighted to contribute to Earth Guest Day 2011 and hope that the two schools will enjoy the trees for many years to come. We are proud of the commitment of our associates who with their actions have made this project a reality with a shared goal of preserving the planet for our children and future generations.”
The Earth Guest program focuses on protecting the planet and acting in favour of people. The program includes initiatives to manage energy consumption, conserve water, produce less waste, contribute to local development and promote sustainable food sources and balanced diets.
Please find below an update on the 8 priorities of Accor’s Earth Guest Program.
PROGRESS UPDATE ON THE 8 PRIORITIES OF ACCOR’S EARTH GUEST PROGRAM
Acting in favour of people Preserving the environment
Contributing to local development
Fewer than 1% of employees are expatriates.
In 21 countries, Accor hotels serve fair trade products.
Managing energy consumption
5.5% reduction in energy use between 2006 and 2010.
82% of Accor hotels equipped with energy-efficient light bulbs for permanent lighting.
33 countries have signed the ECPAT/WTO Code of Conduct for the Protection of Children.
50,000 employees have been trained over 5 years in preventing sexual exploitation of children.
12% reduction in water consumption between 2006 and 2010.
85% of Accor hotels equipped with flow regulators.
Fighting against epidemics
32 countries involved in the fight against HIV/AIDS
40,000 employees received HIV/AIDS awareness training in 2010.
Producing less waste
57% of Accor hotels recycle paper, cardboard and glass.
79% of Accor hotels process batteries and compact fluorescent tubes and light bulbs.
Promoting balanced food
In 35 countries, Novotel offers a balanced meal option in menus for children.
1,100 hotels serve organic products.
76% of hotels support local environmental initiatives.
The Plant for the Planet project: “5 towels reused = 1 tree planted”
An innovative, effective formula. Since the program’s launching in 2009, Accor has financed the planting of 1.7 million trees worldwide.
Accor’s objective: 3 million trees financed by the end of 2012.
Accor ME is one of the fastest growing hospitality groups in the Middle East. Currently, the company’s regional portfolio includes a total of 54 operational hotels in ten countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish training academy. Dubbed as Tamheed – Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms.
Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.