eathos Opens Kababji Restaurant In Deira’s Al Ghurair Centre In Second Expansion Wave
More UAE Outlets Planned For 2016 As Local Community Eating Trends Take Hold
January 18 2016, Al Ghurair, UAE: Dubai-based regional food & beverage platform eathos has opened its second Kababji Lebanese food outlet in the UAE following the recent, successful launch of its inaugural outlet at Dubai Marina Promenade and the company says there’s more to come this year.
“The fact is that lifestyles continue to evolve here in the Emirates. More women are working and people are looking for new places to eat out, or to order for delivery, as well as focusing more on concepts that serve healthy, quality cuisine which better satisfies the increasing desire for wellness. Kababji continuously fits these culinary aspirations.
“It seems that people are also looking for the convenience of dining within the communities they live, shop, exercise and work. Deira has a distinct footprint all of its own, and one that is heavily influenced by the Arab demographic that Kababji can serve particularly well.”
The brand’s f&b strategy for the UAE will focus heavily on serving local communities, said Faysal Younes, CEO eathos.
The Kababji restaurant corner site on Al Ghurair Centre’s ground floor seats more than 60 diners, with the outdoor terrace catering more than 50. The contemporary-design restaurant also features Kababji’s signature live kitchen and charcoal oven where the brand’s award-winning grills are cooked to order in front of diners. The restaurant provides free delivery to a wide area in Deira including the densely populated Port Saeed, Al Rigga, Al Muraqabat and Al Garhoud districts.
Next up on eathos’ Kababji expansion is the UAE capital with plans for its first Kababji Express in the Emirates opening in the upscale Galleria Mall on Al Maryah Island by the end of the first quarter of 2016.
eathos is a highly specialised restaurant operating platform, headquartered in Dubai, offering local and international owners and franchisors unrivalled access to patrons across the growing population markets of Middle East, North Africa and Turkey (MENAT). eathos believes that the region’s dynamic food and beverage sector presents a wide range of opportunities for the right brands with an innovative edge.
A passion for serving exceptional food makes eathos the perfect franchisee partner to launch, develop and revitalise successful dining concepts to provide guests with an impeccable dining experience.
Kababji produces high quality food which appeals to consumers who are increasingly demanding of taste, fast and pleasant service.
Now a household name in Lebanon, the first Kababji opened in Jounieh, north of Lebanon in 1993 and was an instant success, Kababji has since been ranked amongst the country’s Top 100 national brands.
Customers’ insatiable appetite for fast, home-style, healthy grilled meats drove Kababji Grill to expand.
It is now operating in the United Arab Emirates with a restaurant and delivery service in Dubai Marina and plans for more in Deira and on Abu Dhabi’s stylish Al Maryah Island.