Emaar Retail to offer an array of amusement games with SEGA Republic Game Zone in Dubai Marina Mall
New fun entertainment centre spreads over an area of 3,600 sq ft
· SEGA Republic Game Zone builds on success of region’s first SEGA Republic at The Dubai Mall
Dubai, UAE; March 19, 2012: Following the strong response to the Middle East region’s first SEGA Republic indoor theme park in The Dubai Mall, Emaar Retail LLC, the premium provider of leisure and entertainment choices, will open an all-new SEGA Republic Game Zone at Dubai Marina Mall.
The 3,600 sq ft facility will strengthen the entertainment and leisure roster of Dubai Marina Mall, located in the Dubai Marina community, where Emaar Retail already operates the six-screen premier boutique Reel Cinemas.
Developed in partnership with SEGA Corporation, Japan’s leading indoor theme park developer, SEGA Republic Game Zone will offer an extensive selection of games set to entertain all sections of visitors, particularly the youth.
Arif Amiri, Chief Executive Officer, Emaar Retail LLC, said: “As a key contributor to the recurring revenue stream of Emaar Properties through a variety of leisure and entertainment assets, Emaar Retail is further strengthening the leisure sector of Dubai. The expansion of the SEGA brand to Dubai Marina Mall also highlights the growth outlook of Emaar Retail to strengthen its leisure portfolio, and the value we bring to our business partnerships.”
The new SEGA Republic Game Zone will be a perfect complement to the premier Reel Cinemas operated by Emaar Retail, thus offering visitors a wider spectrum of entertainment choices. The fun entertainment centre further strengthens the mall’s leisure offering, offering fun alternatives for young visitors.
Located on Level 2 of Dubai Marina Mall next to the food court, work on SEGA Republic Game Zone will commence shortly and is scheduled to open in the coming months.
SEGA Republic in The Dubai Mall is a popular attraction recording robust visitor growth since its opening. It appeals to all those who enjoy the sheer adrenaline-rush as they attempt never-experienced-before adventures and games.
With over 140 retail outlets, Dubai Marina Mall provides an exciting mix of tenants including a supermarket, fashion wear, accessories, jewellers, boutiques, book & toy shops and children entertainment, in addition to a food court and the 6-screen premium Reel Cinemas.