ETIHAD AIRWAYS LAUNCHES GOOGLE+ PAGE
Etihad Airways, the national airline of the United Arab Emirates, has launched a Google+ page for its guests around the world.
The airline’s new social media channel will complement its existing presence on Facebook, Twitter and YouTube. Each of these channels has seen a considerable growth in the number of followers in the past year; Facebook ‘likes’ have increased from 56,600 to 316,500, followers on Twitter from 6,900 to 29,300, and views on YouTube from 373,600 to over six million.
Social media enables Etihad Airways to listen and engage directly with its guests. Valuable feedback is obtained so the airline can provide high quality experiences and services to guests. In return, guests receive exclusive access to deals and competitions on its social media channels.
Google+ has become increasingly popular with more than 400 million registered users worldwide. The airline will establish a presence and keep its guests informed and involved on the new page. The launch of the Google+ page will also give the airline an increased presence on Google.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “We are excited to launch a new social media channel for Etihad Airways. Our Google+ page will provide our guests with the latest brand, product and sponsorship news, exclusive competitions and offers, as well as updates on key initiatives.
“Our social media channels play an important part in our communications strategies to engage our customers actively with our brand. Social media is helping us to listen and provide assistance to our guests. We look forward to receiving valuable guest feedback on Google+.”
Etihad Airways recently launched its Arabic Facebook page, one of only a few in the world created by an airline. The launch of the Etihad Airways Google+ page marks another social media milestone for the airline.
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Link to Etihad Airways Google+ page: https://plus.google.com/+etihad