ETIHAD AIRWAYS SHOWCASES ITS INNOVATION IN EUROPE WITH MOBILE PRODUCT EXHIBITION
• Airline will showcase its cabin product innovations around Europe • The Etihad Airways Mobile Exhibition will visit nine key European markets
Etihad Airways has launched a unique new mobile exhibition which will visit its key European markets to give commercial partners and consumers first-hand experience of the airline’s revolutionary new cabin products and inflight service elements.
Photo caption: (left to right) Gianni Tronza, Etihad Airways GM Switzerland; Nadja Schildknecht, co-founder and managing Director of the Zurich Film Festival; Peter Baumgartner, Etihad Airways Chief Commercial Officer.
Weighing approximately 22 tonnes and measuring 50m², the 16m long mobile exhibition includes full-size mock-ups of The Residence, the world’s only three-room cabin on a commercial airline, and the First Apartment – both currently onboard the airline’s A380 fleet, and also the B787 First Suite.
The Business Studio and Economy Smart Seat, which feature on both aircraft types, are also displayed.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Our cabin products have captured the world’s imagination, setting a new standard in sophisticated flying.
“The Etihad Airways Mobile Exhibition will give our corporate and industry partners an understanding of the innovation and creativity which went into designing these industry-leading cabins.
The first phase of the tour will commence on 24 September in Switzerland’s commercial capital Zurich, in time for the start of the Zurich Film Festival, of which Etihad Airways is a major sponsor.
It will then head to Munich, Frankfurt, Hannover, Düsseldorf, Paris, Lyon, Strasbourg, Cannes, Milan, Torino and Bologna, ending in Amsterdam on 14 December.
The second phase, beginning in January 2016, will see the Etihad Airways Mobile Exhibition visit the UK, Ireland, Belgium and Spain, followed by repeat visits to the cities included in the first phase of the tour.
“We are delighted to commence this tour in Switzerland, which is world renowned for design, craftsmanship, hospitality and generosity of spirit. These are all core elements of the Etihad Airways brand and service philosophy, now brilliantly showcased in this mobile exhibition.”
The mobile product exhibition allows Etihad Airways to bypass the logistical constraints of transporting cabin mock ups to multiple locations, taking its ground-breaking premium products directly to target markets, trade events, and exhibitions.
The mobile exhibition vehicle will be painted in Etihad Airways’ ‘Facets of Abu Dhabi’ corporate colours, ensuring optimal exposure of the airline’s branding as it makes its way around Europe.
About Etihad Airways
Etihad Airways began operations in 2003, and in 2014 carried 14.8 million passengers. From its Abu Dhabi base, Etihad Airways flies to or has announced plans to serve 110 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 119 Airbus and Boeing aircraft, and more than 200 aircraft on firm order, including 66 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and six Airbus A380s.
Etihad Airways holds equity investments in airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional. Etihad Airways, along with airberlin, Air Serbia, Air Seychelles, Alitalia, Etihad Regional, Jet Airways and NIKI, also participate in Etihad Airways Partners, a new brand that brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits.