‘Face of Fitness First’ Voted through Online Competition
Fitness First Facebook Page Registers Over 10,000 Fans
Dubai-UAE: 24 October, 2011 – Fitness First, the world’s number one health and fitness club chain and a part of the Landmark Group in the MENA region, today named James Llagas as the winner of its ‘Face of Fitness First’ online competition.
Through engaging the virtual community in the competition, Fitness First has expanded its online fan base to over 10,000 users.
A member of the Al Hana Center Club, James Llagas joined Fitness First in May 2011. Since then, he has successfully shed 10 kilos and dropped down two sizes from an ‘extra-large’ to a ‘medium’.
The competition required Facebook users to engage their online friends to ‘vote’ for the image of their choice. Towards this purpose, Llagas posted his entry to the contest on all his friends’ Facebook wall. Besides asking them to vote, he also listed a set of easy-to-follow steps for people to vote. This prompted his fans to re-post the message on their respective friends’ walls, inviting them to vote on the Fitness First page.
George Flooks, Chief Operations Officer, Fitness First Middle East, said: “James Llagas was interviewed by a panel of judges from the Fitness First team and was chosen as the overall winner. He not only has an inspirational story to tell on his phenomenal weight loss, his strategy to garner votes was also very impressive. His passion for health and wellness make him the ideal brand ambassador for Fitness First Middle East.”
As an added ‘thank you’ for having achieved the 10,000th fan mark on its Facebook page, Fitness First Middle East is giving away 10,000 one-day guest passes worth over AED1,000,000 for use at any of its clubs in the Middle East.
Fitness First’s 19th branch in the region recently opened doors at Oasis Centre. With more branches in the pipeline across the region, particularly the UAE, Bahrain and Saudi Arabia, Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.
For more details, call 800 FITNESS (348 6377) or visit www.fitnessfirst-me.com
- Ends -
About Fitness First Middle East:
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 19 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.
As a part of its expansion plans, Fitness First Middle East aims to take the count to 28 clubs across the region by January 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 540 clubs in more than 21 countries worldwide.