Fairmont CHecks-In to social media day
Grab the Gang and Go Social with Fairmont on June 30 as the brand looks to the rise of digital communication in the region’s travel industry
Dubai, United Arab Emirates, June 27th 2012 – Like, Check-in or Retweet – however they spread the word, fans of Fairmont Hotels & Resorts in the Middle East are becoming increasingly active as hotels in the region develop innovative digital tactics to cater to new audiences. As Fairmont hotels generate a dialogue with guests in the Middle East, the brand will this year offer a special treat on Social Media Day as a host of restaurants and lounges across the Fairmont portfolio are offering a complimentary “app-etizer” from 3pm through closing on Saturday, June 30, 2012.* As an added bonus, diners taking advantage of this offer will also have the opportunity to revisit the participating outlet and receive a one-time 25 percent discount through August 31, 2012.**
“All of our properties throughout the Middle East & Africa are hugely active with dedicated resources in each property developing their own strategy through social media channels. This personalized approach allows the hotels to engage directly with the guests at a local level and tailor their communication programs to their own markets with tactics that speak to the individuality of each destination,” commented Mohamed Hussein, Regional Director, Internet Marketing, Middle East & Africa, Fairmont Hotels & Resorts
“Furthermore, this has gone a long way in encouraging guests to feedback to Fairmont on a regular basis, and we are delighted to see that the majority of these comments are positive. At the moment, 76% of our total social media traffic to our branded sites in the region comes through Facebook while Trip Advisor remains an important ‘go-to’ for travelers in the Middle East & Africa as a ‘voice of the crowds’. With roughly 20 million people between 25-45 on Facebook alone within the region, it is absolutely critical that we are reaching out these travelers and speaking to them directly.”
Additionally, referrals through social media, blogs and community-related content are further playing a significant role in growing the number of bookings that Fairmont hotels are seeing throughout the MEA region. Fairmont has also uploaded many videos to its corporate YouTube channel as a place to visually showcase the brand’s diverse offerings and amenities, and is currently developing a presence on sites like Google+ and Pinterest as well.
“We highly value the fans of our brand that have gone out of their way to engage with us on our social platforms,” added Hussein. “As a luxury brand that places great emphasis on personalization and guest loyalty, we want to be sure we’re rewarding our social media advocates with special incentives that offer true value, and Social Media Day is just one way we’re thanking them this year.”
Later in the summer, the luxury hotel brand will also launch a second promotion for fans and followers; a Facebook quiz to find out what kind of traveler they are - urban traveler, adventurer, and more. Upon completing the quiz, Fairmont will provide suggestions on destination and hotel choices for summer and fall that suit their travel style, as well as enter them into a contest for the chance to win a 7-night Fairmont getaway at the hotel of their choice. Four additional fans will be awarded $150 Fairmont gift cards to use for spa, golf, dining, hotel stays, and many more unforgettable Fairmont experiences.
Fans and guests can always stay up to date on the latest news and offers by joining Fairmont online at everyonesanoriginal.com, facebook.com/fairmonthotels, and twitter.com/fairmonthotels. On Facebook, guests who ‘like’ Fairmont have access to inside information on special deals and offers, and are occasionally treated to exclusive ‘Social Swag’ simply for being a fan. As a Twitter follower, fans have access to social-media-only offers as well as giveaways, get the inside scoop on upcoming news, and much more. A mix of customer-generated media and non-traditional Fairmont content, EveryonesAnOriginal.com serves as a virtual gathering place for Fairmont guests and colleagues. An online destination where fans of the brand can post photos or video from a memorable trip and access exclusive hotel and destination content, recipes for special Social Media day appetizers, cocktails and more will be available here leading up to the festivities.
To find out the details of this insider deal, fans can follow Fairmont Hotels & Resorts or individual Fairmont properties on Facebook, Twitter and Foursquare and keep an eye out for Social Media Day updates. In mid June, Fairmont will share a fan-only coupon through its social sites, which patrons will be able print or email to their smart phone. Additionally, the luxury hotel brand’s Foursquare pages will post details about the exclusive offer via check-in specials in the days leading up to the event.
*Available to guests and visitors spending a minimum of $20 USD (or local equivalent before taxes and gratuities) at a participating outlet. This special offer is subject to availability and appetizers will vary by market. The free appetizer cannot be combined with any other package, promotion or special offer.
**Return offer valid on non-holidays with a $100 minimum and $500 maximum spend through August 31, 2012.. To redeem guest must keep receipt from June 30 Social Media Day offer as proof of purchase.
ABOUT FAIRMONT HOTELS & RESORTS
Fairmont Hotels & Resorts, which will arrive in destinations as diverse as Jaipur, Kyiv and Manila in 2012, is a celebrated collection of more than 60 luxury properties around the globe, including Shanghai's Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom of Saudi Arabia. The luxury brand's distinctive hotels offer a sense of heritage and sophistication, warm, engaging service and culturally rich experiences. A community and environmental leader, Fairmont is also recognized internationally for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont, Raffles and Swissôtel branded luxury private residences club, whole-ownership residences and serviced residences properties. For more information or reservations, please call 1-800-441-1414 or visit fairmont.com.