‘Fish & Chic - The all-time British Seaside classic gets a Pierchic makeover
Pierchic’s annual seafood festival continues with ‘Fish & Chic, a re-imagination of the holiday favourite
16 August, 2016, Dubai, UAE - This summer, Pierchic invites guests to set sail on a memorable culinary journey along Europe’s diverse coastal landscape. From 22 July, the award-wining venue has welcomed its annual seafood festival; playfully called Shellebration. This world-class gourmet initiative celebrates the vibrancy of seasonal European dining, showcasing a specific seafood speciality each week. In this way, the festival pays tribute to the freshest produce, authentic regional recipes and full-bodied flavours which will leave guests refreshed and inspired week after week.
Week four of Shellebration, running 14-20 August, takes guests on a tour of the Victorian seaside towns of ‘Old Blighty’ with one of Britain’s national treasures - Fish & Chips. More iconic than the Queen or the Beetles, the humble dish remains a staple in the modern English diet, with over 229 million portions of white fish fillets wrapped in light crispy coats, paired with chunky hand cut chips sold each year in England. This dish is love on a plate. Winston Churchill, the former British prime minister famously called fish and chips “the good companions”.
Pierchic and its team of culinary connoisseurs, adds a signature chic touch to this timeless classic using sustainable wild turbot, coated in a light crispy golden batter, served with English pea & mint purée, a delicate pea shoot salad, champagne pickled shallots and triple cooked beef dripping chips. In true British style, the meal is paired with a selection of British Craft Hops, and ends on a whimsical note, transporting diners back to the summer holidays of their childhood with bright pink candyfloss.
This week’s Shellebration truly is the Best of Britain. Indulge in these deeply comforting classics that will warm the cockles, whilst taking in Pierchic’s elegant ‘on the water’ setting. Join family and friends for a taste of experience with evocative European flavours at their very best.
Chef Paul Lupton has created a six-week programme of distinctive yet equally indulgent seafood concepts that will be offered from July 22nd to September 4th. Each week, embark on a culinary journey to exquisite coastal towns through sampling dishes and beverages inspired by the unique cuisine of that region. The luxury dining experience will include themes such as, Marseilles Seafood Market, Valencian Seafood Paella, Feast of St Antony, Posh Fish & Chic, Lobster Spaghetti from the Amalfi Coast and the Galician Octopus Fiesta.
Shellebration six-week program, July 22nd – September 4th
Week 1: Marseilles Seafood Market
Week 2: Valencian Seafood Paella
Week 3: Feast of St Antony, Portugal's Sardine Festival
Week 4: Posh Fish & Chic
Week 5: Amalfi Coast
Week 6: Galician Octopus Fiesta
Notes to editors:
Reservations: +971 4 3665866/ email@example.com
Lunch: Served daily from 12:00 - 15:00 (except Friday)
Dinner: Served daily from 18:30 to 00:00 (last order 23:30)
Brunch: Served from 12:00 to 16:00 (Fridays only)
Situated at the end of the pier at the esteemed Al Qasr Hotel with captivating views across the Arabian Gulf, Pierchic offers a stunning ‘over-the-water’ dining experience unparalleled within the Emirate.
The Modern European menu sets the seafood standard with an enchanting culinary offering inspired by the world’s oceans, with fresh catch and sustainably sourced produce delivered to the restaurant daily. The kitchen team is led by the internationally acclaimed, award-winning chef, Paul Lupton who brings with him a true passion for fine food and 20 years’ of experience within the hospitality industry.
Following a re-design in 2014, the restaurant boasts an al fresco dining experience via two ‘pod’ extensions along the pier, and stylish rickshaws that transports guests elegantly from pier to door. Named after the restaurant, ‘Pierchic Lounge’ and ‘Pierchic Bar’ offer a standalone bar and cocktail menu crafted by the in-house mixologists, perfect for sunset pre-dinner drinks and a serene location to soak up the iconic view. Every Friday, Pierchic also hosts their acclaimed Friday Brunch, capturing all the sophistication and exclusivity of Pierchic with a touch of Ibiza-chic.