Fitness First Launches 10-Day Bonanza to Incentivise New Members to Become Fit
Promotion offers Attractive Waiver on Membership Fees and Opportunity to Win iPads and Grand Prize of 40-Inch LED TV
Dubai-UAE: 24th April, 2011 – A 10-day ‘Bonanza’ promotion offering an attractive fee waiver of AED600 to new members has been launched at Fitness First, the world’s number one health and fitness club chain and a member of Landmark Group.
The initiative, which reiterates Fitness First’s commitment to help individuals seek a healthy integrated lifestyle, will run until 30 April.
Members joining any of the Fitness First clubs throughout the UAE during the promotion period will be entitled to participate in a raffle draw that will give away an iPad to a lucky winner every day. A grand prize of a 40-inch LED TV will be also be awarded to a lucky Fitness First member at a gala ceremony that will mark the successful conclusion of the Bonanza promotion.
Praveen Bhatnagar, CEO of Landmark Hospitality, said: “As the largest privately-owned health club group in the world and a leader in the fitness industry, we constantly seek factors that can motivate people to adopt healthy and balanced lifestyles. We are delighted to launch the Bonanza promotion that demonstrates our priority to deliver easy to adopt health concepts and inspires more people to join Fitness First. The attractive fee-waiver for non-members and the daily raffle draws with the grand prize is our way of celebrating their well-informed choice.”
As part of Fitness First’s continued appreciation of its patrons, the Bonanza Promotion is offering two guest passes with a validity of five visits each to every existing member. The passes will extend complementary access to all facilities at any of the Fitness First clubs throughout the UAE, enabling guests to experience first-hand the user-friendly amenities on offer at the centres.
In addition to more than 45,000 members and over 200,000 independent monthly visitors, the Bonanza promotion is set to reach nearly 25,000 members who have taken up personal monthly training sessions across the UAE, Jordan, Qatar, Bahrain and Saudi Arabia.
With more than 18 clubs across the Middle East offering state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes, Fitness First is dedicated to ‘making the world a fitter place’.
For more details, call 800-FITNESS (3486377) or visit www.fitnessfirst-me.com.