Fitness First Launches Swing Yoga
Fitness First Launches Swing Yoga
Dubai-UAE: 16 June, 2012 – Fitness First, the world’s number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, launched ‘Swing Yoga’, an innovative new form of yoga that is gaining immense popularity in Europe and America.
Swing Yoga will be available exclusively at Fitness First’s new clubs at Motor City and Beach Park Plaza
Similar to aerial skills, Swing Yoga is an extremely versatile, adjustable and comfortable exercise system that uses three handles at varying heights to enable participants to perform any conceivable posture, angle, movement or stretch. A fun routine, it encourages creativity.
Swing Yoga provides benefits such as relieving compressed joints, sorting out muscle imbalances in the body, alleviating muscular tension and pain as well as promoting increased joint mobility and flexibility, and enhancing energy levels and blood circulation. Extending the ability to stretch and strengthen, Swing Yoga equipment can be used to practice inversion therapy, which is ideal for gentle, passive stretching and traction of the spine.
George Flooks, COO, Fitness First Middle East, said: “The introduction of this new group exercise product reaffirms our commitment to bringing to our members, the latest innovations in fitness to improve their lifestyle and reinvigorate their regimes. Each of the training programmes introduced at Fitness First is selected for the holistic and meaningful benefits it holds for participants.”
A paid programme, Swing Yoga classes will accommodate a limited number of participants to ensure that each attendee gains the required attention. It is personalized training with a twist as it allows participants to enjoy the classes with friends. Individuals seeking further information can log onto www.youtube.com/fitnessfirstME1 to check out the innovative new routine.
Members can expect a host of additional new programmes including ‘My Ride’, ‘Pure Motion’, ‘TRX Rip Trainers’ and ‘Medicine ball Plyo-Rebounders’ in the coming months.
With more than 23 clubs across the UAE offering state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes, Fitness First is dedicated to ‘making the world a fitter place’.
About Fitness First Middle East:
Fitness First Middle East is part of the world’s leading health and fitness chain, a Fitness First franchise owned and operated under license by Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 31 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including best in class equipment, free group exercise classes, dedicated free weights area, personal training by world-class fitness professionals.
In addition to dedicated Ladies only clubs and multiple membership privileges, Fitness First is also proud to bring the latest innovation in the fitness industry to its members including Swing Yoga, Pure Motion, TRX Suspension training, Kettlebells, ViPR and many more.
As part of its expansion plans, Fitness First aims to take this count to 33 by the end of July 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 430 clubs in more than 15 countries worldwide.