Fitness First Launches Zumba® Fitness Across all UAE and GCC Clubs
Classes to Start on 1 June, 2011
Dubai-UAE: 19 May, 2011 – Fitness First, the world’s number one health and fitness club chain and a member of Landmark Group, today announced the launch of Zumba® Fitness across all its outlets in the UAE, Bahrain, Jordan and Qatar. Zumba® is the world’s largest and most successful dance-fitness programme that has more than 12 million people taking weekly classes in over 110,000 locations across 125 countries.
To begin on 1 June, Zumba® will complement the wide range of GX classes already available at Fitness First clubs. Offered for no extra charge to existing members of Fitness First, Zumba® is an exhilarating, effective, easy-to-follow, Latin-inspired, calorie-burning dance fitness-party that is moving millions of people towards joy and health. It is a programme that blends red-hot international music, created by Grammy Award-winning producers, and contagious steps to form a ‘fitness-party’ that is downright addictive.
George Flooks, COO, Fitness First-Landmark Hospitality, said: “Enhancing all our members’ experience and continually providing innovative products and services is what we have aimed to do at Fitness First. We have brought the latest dance-fitness programme into our clubs to provide a mixture of both fitness and dancing and pull our members away from any routine that keeps them from maintaining a healthy lifestyle we help them to achieve.
“Zumba® is like the Facebook of Fitness. Everybody wants to join and be a part of it. We have even set up a whole Zumba® theme around all of our clubs and are looking forward to welcoming everybody on board to experience this joyful and beneficial fitness practice. With the exciting launch coming up, we are once again validating our readiness to bring the best and latest innovative options to our group exercise category that meet a variety of needs of all members at Fitness First.”
With more than 18 clubs across the Middle East offering state-of-the-art equipment, fully qualified personal trainers and latest group exercise classes, Fitness First is dedicated to ‘making the world a fitter place’.
For more details, call 800-FITNESS (3486377) or visit www.fitnessfirst-me.com.