Fitness First Marks Presence in Abu Dhabi
Part of Club’s Expansion Strategy to Launch Nine Outlets across Middle East by January 2012
Dubai-UAE: 09 August, 2011 – Fitness First, the world’s number one health and fitness club chain and a part of the Landmark Group in the MENA region, today announced plans to launch nine clubs across the Middle East by January 2012, as part of its aim towards ‘making the world a fitter place’.
In line with this objective, Fitness First is set to foray into Abu Dhabi with the opening of two new clubs at the Marina Mall and Dalma Mall. The branch at Marina Mall will open doors on 15 October. The club’s Ladies-only section will cover 1,157sqm area. The venue will feature best-in-class fitness equipment in addition to offering personal training by highly qualified fitness instructors and free group exercise classes including body pump, body combat, yoga and Zumba.
The Dalma Mall branch will be operational from 1 December. The sprawling club covering a total area of 1,999sqm will host a Ladies-only (983sqm) and a Men’s-only (1019sqm) section extending state-of-the-art facilities and services to members.
Fitness First has also pencilled in three new branches for Dubai that will bring the total number of outlets in the Middle East to 23 and the UAE to17. Dubai Motor City and Deira City Centre are the venues that will feature the new fitness clubs. These will complement Fitness First’s recent acquisition of the Apollo Club in Dubai Knowledge Village. All three outlets will be operational by the end of the year.
Fitness First’s expansion strategy validates its aim to provide a network of branches that are accessible by a 10-minute drive from home or office, thereby encouraging the community to adopt a regular exercise routine.
For more details, call 800-FITNESS (3486377) or visit www.fitnessfirst-me.com.