Fitness First Middle East Rolls-Out Running Club Powered by adidas
Set to Help Participants Prepare for 2012 Standard Chartered Dubai Marathon
Dubai-UAE: 18 December, 2012 - Fitness First Middle East, the world’s number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, will roll out a Running Club in the UAE to help participants train for the upcoming 2012 Standard Chartered Dubai Marathon.
The initiative comes as part of Fitness First’s role as sponsors of the Dubai Marathon, which is set to take place on 25 January, 2013. Participation in the Running Club is free for club members, who are also entitled to bring a friend for no charge.
Starting from 20 December, the Running Club will host weekly runs at several venues including the Meadows Community (Fitness First Meadows – Sundays at 7:00pm), Dubai Creek Park Gate 4 (Tuesdays at 7:00pm) and Al Safa Park Gate 3 (Thursdays at 6:30am).
Expert trainers will lead the Fitness First ‘Running Club’. Beginners will also be provided with a runner’s information pack offering them advice on ways to train for their first 3km and 10 km runs. Representing Fitness First at the Dubai Marathon, members of the Running Club will receive T-shirts and other running related products from the running collection of Fitness First’s official outfitter, adidas.
As global leaders in running sportswear, adidas offers apparel and footwear for beginners as well as seasoned runners. The running T-shirts provided to members of the Running Club will integrate the brand’s signature ClimaCool and adizero technologies to help them stay ventilated while running and giving them the comfort they require to maintain their pace.
Commenting on the launch of the new club, Jad Chouman, Brand Director, adidas Middle East and North Africa, said: “The new Fitness First Running Club is an excellent initiative that gives runners an opportunity to come together and strengthen the local running community. At adidas, we believe in partnering with organizations that promote these grass-roots initiatives as they inspire people to start running and give seasoned runners the chance to achieve their goals. Fitness First is the ideal partner to take the running community in the UAE to the next level and inspire members to compete in local and regional marathons.”
Mark Botha, Group Operations and Marketing Director, Fitness First Middle East, said: “Running in a group will break the monotony and help maintain the participants’ motivation while expert advice and coaching will aid their training. Our support to the Dubai Marathon and the Running Club come as part of our commitment to adapt our offerings to ensure that members and the community at large look forward to fitness activities as events to enjoy. Whether you are an experienced runner or a complete novice, feel free to join the Running Club at a location that suits you.”
Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call 800 FITNESS, visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme