Fitness First Mixed Club at Deira City Centre Gears up for January Opening
Mixed Club Part of Fitness First’s Regional Expansion Plan
Dubai-UAE: 09 January, 2011 – Fitness First Middle East, a Fitness First franchise owned and operated under licence by Landmark Leisure and Hospitality Services Ltd, has opened its latest mixed club at the Deira City Centre as part of its strategic expansion plan in the Middle East.
The brand new club, which opened doors to members this weekend, is conveniently located adjacent to the metro station. The Deira City Centre branch will feature an impressive 2,000 sq. m. workout floor for men and women with free weights and strength areas. The club will also house the best-in-class exercise machines from industry leading manufacturers.
Group exercise with over 100 certified instructors affiliated with the world famous Les Mills programmes including BodyPump®, BodyCombat®, BodyBalance®, BodyAttack®, BodyStep® BodyJam® and the popular Zumba fitness routine will continue to draw members to the club.
Yoga Alliance certified instructors across several disciplines of yoga including Hatha, Iyengar, and Power Yoga, as well as the Fitness First’s exclusive Dynamic and Gentle Flow Yoga will feature as an integral offering of the club. Members also have the option to take one-on-one training with internationally accredited leading fitness professionals.
George Flooks, Chief Operating Officer, Fitness First Middle East, said: “Fitness First was envisioned to help the society adopt a healthy and balanced lifestyle. The opening of our new branch at Deira City Centre reaffirms our commitment in this direction. With its ideal location in a vibrant commercial area, we hope to provide the working community with easy access to the club allowing them to stop by on their way home from work. On a broader canvas, the rapid increase of our presence in the region will allow us to continue extending the opportunity for individuals to get fit and stay healthy.”
The mixed club at Deira City Centre will boast a hidden Harvia sauna in the changing area to offer members a much-needed respite from the dry heat. Audio and visual entertainment options will ensure an invigorating ambience throughout the club. Furthermore, cardio machines on the mezzanine floor face the stunning creek to give members a calming effect. The lounge will also serve as a great place to unwind and meet friends after a vigorous routine. Complimentary drinks and seamless WIFI access are some of the additional features that will make each visit to the club a worthwhile trip.
Additional branches in the pipeline across the UAE include Motor City, Marina Mall Abu Dhabi and Green Community as part of the chain’s expansion strategy. Fitness First is dedicated to ‘make the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.
For further details on Fitness First, call 800-FITNESS (3486377), visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme
About Fitness First
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 22 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.
As a part of its expansion plans, Fitness First Middle East aims to take the count to 34 clubs across the region by July 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 540 clubs in more than 21 countries worldwide.