Fitness First Officially Launches Zumba Fitness Programme at Mirdif Platinum Club

Dubai-UAE: 9 June, 2011 – Fitness First officially launched the Zumba Fitness Programme at the Mirdiff City Centre Platinum Club. The programme is based on Zumba®, an effective, easy-to-follow, Latin-inspired, calorie-burning dance fitness-party™.

With more than 12 million people taking weekly classes in over 110,000 locations across 125 countries, Zumba is the world’s largest and most successful dance-fitness programme.

The event began with a fantastic live Zumba demonstration by the Fitness First Zumba instructors with a traditional ribbon-cutting ceremony by George Flooks, Chief Operating Officer, and Mark Botha, Head of Sales & Marketing, Fitness First-Middle East. Guests had the opportunity to participate in a Zumba taster class as well as win the raffle draw for prizes including couple passes for desert safari, dhow cruise with dinner, five 1-month Fitness First membership and dinner vouchers.

The Mirdif City Centre Club hosts world class equipment, a cardio theatre, extensive categories of free weights, and an exclusive member’s lounge. The Platinum Club also offers members free group exercise classes and fitness training by world class instructors.

With more than 18 clubs across the Middle East offering state-of-the-art equipment, fully qualified personal trainers and latest group exercise classes, Fitness First is dedicated to ‘making the world a fitter place’.