Fitness First Portfolio Swells to 31 across Middle East
Crosses 23 Mark in UAE
Dubai-UAE: 26 June, 2012 - Fitness First, the world’s number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, today announced the opening of the Beach Park Plaza and Dalma Mall. More specifically in the UAE, Fitness First crosses the 23 mark with the opening of the two mixed clubs.
A 900 sq. metre facility that boasts a dedicated freestyle, free weights, strength, and cardio sections as well as group exercise (GX) studios, stretch zones and personal training areas, the Beach Park Plaza also features the ever-popular members’ lounge and sauna-equipped changing rooms. It offers a set of innovative programmes such as Swing Yoga, TRX, and Suspension training.
The Dalma Mall club is an impressive 2000 sq. metre mixed offering which will also feature a dedicated ‘ladies only’ training area. The second club to open in Abu Dhabi, it offers free Group Exercise classes with certified instructors and personal training with internationally qualified fitness coaches. It will house dedicated freestyle, free weights, strength, and cardio sections as well as a group exercise (GX) studio and stretch zones.
Group exercise with over 100 certified instructors affiliated with the world famous Les Mills programmes including BodyPump®, BodyCombat®, BodyBalance®, BodyAttack®, BodyStep® BodyJam® and the popular Zumba fitness routine will continue to draw members to the club. Members also have the option to take one-on-one training with internationally accredited leading fitness professionals.
George Flooks, Chief Operations Officer, Fitness First Middle East, said: “Fitness First was envisioned to help the society adopt a healthy and balanced lifestyle. The opening of our Beach Park Plaza and Dalma Mall branch reaffirms our commitment in this direction. Establishing new outlets and upgrading facilities at our existing locations are in line with our plans for 2012. Through leveraging these developments, we look forward to offering our existing and potential customers with an all-round fitness experience.”
The members’ lounge will serve as a great place to unwind and meet friends after a vigorous routine. Complimentary drinks and seamless WiFi access are some of the features that will make each visit to the club a worthwhile trip.
Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.
For further details on Fitness First, call 800-FITNESS (3486377), visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme
About Fitness First Middle East:
Fitness First Middle East is part of the world’s leading health and fitness chain, a Fitness First franchise owned and operated under license by Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 31 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including best in class equipment, free group exercise classes, dedicated free weights area, personal training by world-class fitness professionals.
In addition to dedicated Ladies only clubs and multiple membership privileges, Fitness First is also proud to bring the latest innovation in the fitness industry to its members including Swing Yoga, Pure Motion, TRX Suspension training, Kettlebells, ViPR and many more.
As part of its expansion plans, Fitness First aims to take this count to 33 by the end of July 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 430 clubs in more than 15 countries worldwide.