Fitness First Registers 24 Clubs in the Middle East
Refurbishes Existing Clubs Reaffirming Commitment to Expansion, Development and Make the World a Fitter Place
Dubai-UAE: 20 March, 2012 - Fitness First Middle East, a franchise of the world’s number one health and fitness club chain and a member of the Landmark Group, today announced the opening of two new clubs. The mixed-club at the European Business Centre in the Green Community, Dubai, as well as a ladies-only club at the Marina Mall in Abu Dhabi takes the total number of Fitness First clubs in the Middle East to 24.
European Business centre is a 1,000 sq. metre facility, while the Marina Mall ladies-only club is an impressive 1,160 sq. metre offering that marks Fitness First’s entry into Abu Dhabi. Both clubs boast dedicated freestyle, free weights, strength, and cardio sections as well as group exercise (GX) studios, stretch zones and personal training areas. It also features the ever-popular member’s lounge and sauna-equipped changing rooms.
George Flooks, Chief Operations Officer, Fitness First Middle East, said: “At Fitness First, we constantly adapt to meet the ever changing needs of the club’s diverse member base. Establishing new outlets and upgrading facilities at our existing locations are in line with our plans for 2012. Through leveraging these developments, we look forward to offering our existing and potential customers with an all-round fitness experience.”
Additionally, clubs at the Ibn Batutta, Burjuman Centre and Dubai Media City have been extensively renovated. As part of the refurbishments, brand new equipment has been installed at all locations as well as new freestyle areas allocated. The club facilities have also been rearranged in fresh and convenient layouts and the walls painted in refreshing hues. The makeover comes as part of Fitness First’s commitment to members to offer the best facilities and enhance the overall member experience.
Another accomplishment for Fitness First includes the upgrade of the DIFC club to platinum status, which was effected with enhancements such as a new RPM studio and ‘Core’ juice bar.
With new clubs set to open doors across Kuwait Jeddah, and Saudi Arabia by the Q1 2012, Fitness First continues to reaffirm its commitment to ‘making the world a fitter place’.
For further details on Fitness First, call 800-FITNESS (3486377), please visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme
About Fitness First Middle East:
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 24 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.
As a part of its expansion plans, Fitness First Middle East aims to take the count to 34 clubs across the region by July 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place. Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 540 clubs in more than 21 countries worldwide.