Fitness First Staff Come Together to Raise Targeted Funds for Beneficiaries of ‘Cycle the Seven Emirates’ Challenge
Hosts Training Sessions for Participants Ahead of Challenge Starting 28 November
Dubai-UAE: 24 November, 2011 – Fitness First, the world’s leading health and fitness club chain and a member of the Landmark Group, today announced it has intensified its fund-raising efforts, for the Gulf for Good ‘Cycle the Seven Emirates’ challenge, across its clubs in the UAE and within its corporate structure.
All seven emirates of the UAE will be explored on this expedition, starting 28 November in Al Ain. Covering a route of over 350km, contestants from across the GCC will navigate the mountains and wadis of the emirates and their exclaves; cycle along the stunning Indian Ocean coast and wind their way through the desert before a triumphant ride into Dubai to mark the occasion of the 40th anniversary of the UAE.
‘Cycle the Seven Emirates’ is being organised under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and CEO of Emirates Group. The initiative will raise funds for the Al Manar Charity School in Ajman.
A seven-member Fitness First team, led by Chief Operating Officer George Flooks, will participate in the arduous challenge. Sales and Marketing Director, Mark Botha and Group GX Manager Nathan Brown are also part of the squad.
Flooks said: “I am excited about this challenge and the overall performance of the Fitness First team. I have been putting in intense training and cycle about 65km with the Cycle Safe Dubai team. My participation in the challenge not only comes as part of our corporate objective but also for a personal achievement.
“I have been involved in a lot of charity work in the past and events such as the cycling challenge allow me to continue my support for good causes.”
In the run up to the challenge, Fitness First is actively involved in training the participants in cycling and improving their revolutions per minute (RPM) competency.
The Ride Bike shop in the Oasis Centre is sponsoring the Fitness First team, providing them with top of the range mountain bikes. Multipower will supply the team with nutrition packs that include high performance energy bars and isotonic drinks to sustain energy levels along the gruelling journey. The team’s fitness kits are being provided by Adidas.
To date, 35 Gulf for Good challenges, with over 750 participants from 41 countries, including several GCC nationals, have raised more than US$1.8 million for schools, hospitals, orphanages and medical equipment in 23 countries across the Middle East, South America, Asia and Africa.
Flooks added: “Besides allowing participants to become more involved in fitness activities, ‘Cycle the Seven Emirates’ supports the education of the less fortunate. Education opens doors and empowers individuals with the ability to shape a better future for themselves, families and eventually the community. We are extremely privileged to be a part of this initiative.”
For more information on ‘Cycle the Seven Emirates’ challenge and Gulf for Good’s other charity challenges, contact +971 4368 0222 or visit www.gulf4good.org