Fitness First Supports Annual Amman International Marathon as Official Fitness Partners for Second Consecutive Year
Fitness First Team to Lead Fun Run at Marathon
Amman-Jordan: 17 October, 2011 – Fitness First, the world’s number one health and fitness club chain and a part of the Landmark Group in the MENA region, today announced its support to the Samsung Amman International
Marathon 2011 as the ‘Official Fitness Partner’.
Initiated in 2009, the Amman International Marathon is among the largest hosted in the Middle East. Over 12,000 people from more than 70 countries participated in the 2010 edition. Fitness First is associating with the event for the second consecutive year.
To be held on 28 October, the event features the 42 km marathon and the 10 km Fun Run, both finishing at the historic Amman Roman Amphitheatre. Fitness First’s group exercise team will lead the Fun Run and conduct a 10-minute warm up session to raise awareness on exercising safely and effectively.
Marian Podoleanu, Regional Marketing Manager, Fitness First Middle East, said: “Our partnership with the Amman International Marathon is a part of our continuous efforts to contribute towards the well-being of the community.
Through our collaboration with the Amman International Marathon 2011, we aim to spread awareness on the need to adopt a healthy lifestyle, which is in line with our commitment to make the world a fitter place.”
The marathon aims to promote athleticism particularly among the youth. In addition to fostering athletic cooperation across the Middle East and worldwide, it also hopes to drive the Jordan’s tourism industry and enhance community interaction. Participants can register in person at all Fitness First clubs in Jordan or online at www.amman-marathon.com
Fitness First’s 19th branch in the region recently opened doors at Oasis Centre. With more branches in the pipeline across the UAE, Bahrain, KSA and other countries in the region, as part of the chain’s expansion strategy, Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.
For more details, call 06 5923828 or visit www.fitnessfirst-me.com
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About Fitness First Middle East:
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 19 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.
As a part of its expansion plans, Fitness First Middle East aims to take the count to 28 clubs across the region by January 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 540 clubs in more than 21 countries worldwide.