Fitness First to Host ‘Celebrate Life with Dance’ Competition for Members
Shortlisting of Dance Crews across Clubs in UAE to Conclude in November
Dubai-UAE: 13 October, 2011 – Fitness First, the world’s number one health and fitness club chain and a part of the Landmark Group in the MENA region, today announced its concept of ‘Celebrate Life with Dance’ competition that will draw the participation of members and judge them on their proficiency in choreography and execution of a variety of dance routines.
Fitness First has begun the process of shortlisting ‘dance crews’ for the competition that will be held later this year. Auditions conducted at all Fitness First clubs in the UAE will conclude in early November. Each club has a dedicated ‘selection class’ marked on the group exercise timetable. Dancers are being selected on the basis of their energy, creativity and enthusiasm in the interpretation of various dance forms.
At the end of the shortlisting process, four members of each branch will be selected. Several clubs will be grouped together to form four clusters. Each cluster will send out one team or ‘Dance Crew’ to the competition comprising three instructors and 12 club members as participants.
Each ‘Dance Crew’ will be required to choreograph and rehearse a routine made up of a variety of dance styles such as Zumba, Salsa, Hip-Hop, Latin and Freestyle. Each group will also have a distinctively designed costume to create a unique identity.
Rehearsals will be filmed and aired on the Fitness First Middle East YouTube, Facebook and Twitter portals.
Fitness First’s 19th branch in the region recently opened doors at Oasis Centre. More branches are in the pipeline across the UAE, Bahrain, and Saudi Arabia as part of the chain’s expansion strategy. Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.
For more details, call 800 FITNESS (348 6377) or visit www.fitnessfirst-me.com
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About Fitness First Middle East:
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 19 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.
As a part of its expansion plans, Fitness First Middle East aims to take the count to 28 clubs across the region by January 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 540 clubs in more than 21 countries worldwide.