Fitness First to Open Mixed Club for Men and Women at Oasis Centre
19th Mixed Club Part of Fitness First’s Regional Expansion Plan
Dubai-UAE: 26 June, 2011 – Fitness First Middle East’s new club at the Oasis Centre for both men and women will be officially inaugurated on 27 June. The opening will mark the 19th club in the Middle East and is the first of many to come in 2011, announced the world’s leading health and fitness club chain and a member of the Landmark Group.
The Oasis Centre mixed club is part of a bigger strategic expansion plan for Fitness First in the Middle East. The facility offers first-rate amenities including 1,350 sq. ft. floor area, state-of-the-art exercise machines by Technogym, as well as audio and visual entertainment throughout the club.
Top-of-the-line free weights, a group exercise studio with daily exercise classes, personal training and members’ lounge with complimentary drinks and free wireless internet access are some of the other offerings that define the new mixed club. The branch will also feature a new ‘freestyle area’, which is the latest innovation in training. Following its roll out at the Oasis Centre mixed club, the dedicated area will be introduced across all other Fitness First clubs in the UAE.
George Flooks, Chief Operating Officer, Fitness First Middle East, said: “Fitness First was envisioned to help the community embrace a healthy and holistic lifestyle. The inauguration of the mixed club reaffirms our commitment in this direction. Through our increased presence in the region, we at Fitness First continue to extend the opportunity for individuals to get fit and stay healthy. This is just the first of many new club openings that we have in the pipeline.”
The official opening of the mixed club at Oasis Centre will be marked by an array of activities, including an opportunity to win a one-year free membership to Fitness First and a host of other prizes in a grand raffle.
With more clubs opening up as part of its expansion strategy across the UAE offering state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes, Fitness First is dedicated to ‘making the world a fitter place’.