Fitness First to Rollout UAE-wide Charity Initiative ‘Step up for the Children of Africa’
Winner of Month-long Activity to Climb Kilimanjaro with Gulf 4 Good in July 2012
Dubai-UAE: 30 May, 2012 – Fitness First, the world’s number one health and fitness club chain and a part of the Landmark Group in the MENA region, is set to roll out its first Middle East wide charity event for 2012 in aid of Amani Children’s Home, an organisation dedicated to protecting the street children and AIDS orphans in Tanzania.
Titled ‘Step up for the Children of Africa’, the initiative will run throughout the month of June. During the period, participating members will be motivated to climb 5,895 meters on the steppers set-up at Fitness First clubs across the Middle East. Members will be required to record the number of steps climbed during each attempt and sign-off the log from a Fitness First staff.
The entry fee of AED50 per member will be earmarked for the Amani Children’s Home. Adventure HQ, the supplier of the widest and most diverse range of gear and supporting services for outdoor adventures, has partnered with Fitness First for this challenge.
All members who successfully accomplish the challenge during the stipulated timeline will quality for a raffle draw. The winner of the draw will be offered a life-changing opportunity to participate at the 'Gulf 4 Good 2012 Kilimanjaro Challenge' that will take place in Tanzania from 19 - 29 July, 2012. Vouchers worth AED7,500 for kits from Adventure HQ and other nutritional supplies for the challenge will also be given away as part of the prize.
Furthermore, gift vouchers/credit-loaded adventure club cards worth AED500 will be awarded to the first 10 members who complete the 5,895-metre climb.
Fitness First launched the charity initiative last week at Ibn Batuta Club during a lively interactive event. Gary Melhuish, Sports and Events Manager, Fitness First, offered a presentation on the Amani Children’s Home and outlined the club’s participation at the previous challenge of climbing the Kilimanjaro mountain in approximately seven and half hours. He urged members to once again join hands to participate in the challenge.
The challenge is also open to Fitness First personnel. As a key highlight, Gary Melhuish will attempt to climb all 5,895 metres (1,900 floors) at one time on 30 June. The exercise is anticipated to take approximately six hours.
George Flooks, COO, Fitness First Middle East, said: “Step up for the Children of Africa is a unique opportunity for our members to train for a specific health and fitness goal, and raise funds for charity. The Gulf 4 Good Cycle the Seven Emirates challenge last year was a fulfilling experience. It allowed me to push beyond my endurance levels to give back to the community. It also geared me to seek another fitness challenge and support a noble cause. This year, we have encouraged the participation of our team members. We are confident each one of them will feel as rewarded by the experience.”
The event will culminate with a grand finale 'Club Team Stepper Challenge' on 6 July that will host the raffle draw.
Since its founding by Tanzanians in 2001, Amani has rescued hundreds of children from the perils of life on the streets, where they face a high risk of HIV transmission, malnutrition, and abuse. Amani, which means ‘peace’ in Swahili, provides healthy food, education, counselling and medical care for every child who turns to us for help.
With more than 22 clubs across the UAE offering state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes, Fitness First is dedicated to ‘making the world a fitter place’.
About Fitness First Middle East:
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 22 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.
As a part of its expansion plans, Fitness First Middle East aims to take the count to 33 clubs across the region by July 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 430 clubs in more than 15 countries worldwide.