Fitness First To Sponsor Emirates Airlines Dubai Rugby Sevens 2011
Official Fitness Provider to Host Variety of Activities for Spectators
Dubai-UAE: 3 December, 2011 – Fitness First, the world’s number one health and fitness club chain and a member of Landmark Group, today announced it is partnering with the Emirates Airline Dubai Rugby Sevens 2011 as the ‘Official Fitness Provider’.
As part of the agreement, Fitness First will provide fitness training to the international men’s teams taking part in the Emirates Airline Dubai Rugby Sevens at Fitness First’s Dubai Festival City health club. They will also be hosting some of the Ladies teams, who have been training at the Ibn Battuta club.
As part of the sponsorship, Fitness First will host various activities for spectators. Participants in the activities such as ‘passing the rugby ball’, ‘hitting the target’, ‘guess the word’ and ‘hit the hammer’ will stand a chance to win prizes.
George Flooks, COO, Fitness First Middle East, said: “We are proud of our association with Dubai Rugby Sevens, one of the major sporting events in the world. As the largest privately-owned health club group in the world and a leader in the sports industry, Fitness First is delighted to host the Emirates Airline Dubai Rugby Sevens’ teams at our state-of-the-art sports facility and offer our members an opportunity to meet and interact with some of the world’s premiere Rugby teams.”
The Emirates Airline Dubai Sevens has grown into a sought after event that not only attracts fans from around the globe but offers some of the best action – both on and off the pitch. The event will feature 160 International Invitation, Gulf, Local Social, Ladies, Veterans, and Youth teams pitching for honours over three gruelling days from 1–3 December.
The sponsorship is a testament to Fitness First Middle East’s status as the leading health and fitness chain offering the best-in-class equipment and innovative fitness solutions that athletes of the calibre of international rugby teams prefer.
Fitness First’s 19th branch in the region recently opened doors at Oasis Centre. With more branches in the pipeline across the UAE as part of the chain’s expansion strategy, Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.
Tickets for the Emirates Airlines Dubai Rugby Sevens are on sale at Fitness First. For more details, call 800-FITNESS (3486377) or visit www.fitnessfirst-me.com.